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Introduction

Video has emerged as a powerful medium for activism and raising awareness on social, political, and environmental issues. With the rise of social media platforms, individuals and organizations have the ability to create and share video content that can reach a global audience. This thesis explores the impact of video as a tool for activism and examines how it can be used effectively to raise awareness and bring about change.

Background of Study

The use of video for activism dates back to the early days of television when civil rights activists used footage of protests and police brutality to garner support for their cause. In recent years, social media platforms like YouTube and Facebook have enabled activists to reach even larger audiences with their video content. This study will build upon existing research in the field of media studies and activism to provide a comprehensive analysis of the role of video in raising awareness.

Problem Statement

Despite the widespread use of video for activism, there is a lack of research on the effectiveness of this medium in bringing about social change. This thesis aims to address this gap in the literature by examining the impact of video on public perceptions, attitudes, and behaviors.

Objective of Study

The objective of this study is to explore the role of video as a medium for activism and raising awareness. Specifically, this research aims to:

1. Examine the ways in which video is used by activists to raise awareness on social issues.
2. Investigate the impact of video on public perceptions and attitudes towards activism.
3. Identify best practices for creating effective video content for activism.
4. Evaluate the potential drawbacks and limitations of using video for activism.

Limitation of Study

This study is limited by the availability of relevant literature and data on the topic of video activism. Additionally, the research will focus primarily on the use of video in Western countries and may not be generalizable to other cultural contexts.

Scope of Study

This study will focus on the use of video as a medium for activism in the digital age. It will explore the various ways in which video can be used to raise awareness on social and political issues, as well as the potential impact of video on public perceptions and behaviors.

Significance of Study

This research is significant in that it contributes to our understanding of the role of video in activism and social change. By analyzing the effectiveness of video as a tool for raising awareness, this study can inform activists, policymakers, and media practitioners on best practices for using video to advance social justice causes.

Structure of Thesis

This thesis is organized into five chapters. Chapter 1 provides an introduction to the topic of video activism, including the background of the study, problem statement, objectives, limitations, scope, significance, and structure of the thesis. Chapter 2 reviews the existing literature on video activism. Chapter 3 outlines the research methodology used in this study. Chapter 4 presents the findings of the research, and Chapter 5 offers a conclusion and summary of the project.

Definition of Terms

– Video activism: The use of video as a tool for raising awareness and promoting social change.
– Social media platforms: Online platforms that allow users to create and share content with a wide audience.
– Public perceptions: The attitudes, beliefs, and opinions of the general public on social and political issues.

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