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Introduction

The fashion retail industry is rapidly evolving with the advancement of technology, particularly the use of virtual try-on technology. Virtual try-on technology allows consumers to try on clothing and accessories virtually, enhancing the online shopping experience by bridging the gap between the physical and digital retail space. This technology has the potential to revolutionize the way consumers shop for fashion items, as it provides a more immersive and interactive shopping experience.

This thesis aims to explore the use of virtual try-on technology in the fashion retail industry, focusing on its impact on consumer behavior, satisfaction, and purchase intention. By examining the current trends and challenges in virtual try-on technology, this study seeks to provide valuable insights for fashion retailers looking to adopt this technology in their business strategy.

Table of Contents

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Evolution of Virtual Try-On Technology
2.2 Benefits of Virtual Try-On Technology in Fashion Retail
2.3 Challenges in Implementing Virtual Try-On Technology
2.4 Consumer Behavior in Virtual Try-On Technology
2.5 Virtual Try-On Technology in Omnichannel Retailing
2.6 Virtual Try-On Technology and Personalization
2.7 Virtual Try-On Technology and Sustainability
2.8 Virtual Try-On Technology and Return Rates
2.9 Virtual Try-On Technology and Brand Loyalty
2.10 Virtual Try-On Technology and Social Media Integration

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sample Selection
3.4 Data Analysis Techniques
3.5 Ethical Considerations
3.6 Pilot Testing
3.7 Instrumentation
3.8 Research Limitations

Chapter 4: Discussion of Findings
4.1 Consumer Perception of Virtual Try-On Technology
4.2 Impact of Virtual Try-On Technology on Purchase Intention
4.3 The Role of Virtual Try-On Technology in Enhancing the Online Shopping Experience
4.4 Virtual Try-On Technology and Brand Engagement
4.5 Virtual Try-On Technology and Customer Satisfaction
4.6 Future Trends in Virtual Try-On Technology
4.7 Recommendations for Fashion Retailers
4.8 Implications for Future Research

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Practical Implications
5.4 Theoretical Contributions
5.5 Recommendations for Future Research

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