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Introduction

Visual storytelling has become an increasingly popular method for conveying information in a concise and engaging manner. Explainer videos, in particular, have been widely used by businesses, educators, and marketers to communicate complex ideas in a simple and visually appealing way. This thesis aims to explore the science behind the effectiveness of visual storytelling in explainer videos, by examining how visual elements such as imagery, color, motion, and narrative structure impact viewer engagement, comprehension, and retention.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 The Rise of Visual Storytelling in Marketing
2.2 Cognitive Psychology and Visual Communication
2.3 The Power of Narrative in Communication
2.4 Elements of Effective Visual Storytelling
2.5 The Impact of Color and Imagery on Viewer Perception
2.6 Motion Graphics and Animation in Explainer Videos
2.7 Engagement and Attention in Visual Media
2.8 The Role of Emotion in Visual Storytelling
2.9 The Science Behind Memory and Recall
2.10 The Effectiveness of Explainer Videos in Education

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sample Selection
3.4 Data Analysis Techniques
3.5 Ethical Considerations
3.6 Pilot Testing
3.7 Survey Development
3.8 Interview Protocol

Chapter 4: Discussion of Findings
4.1 Analysis of Data
4.2 Interpretation of Results
4.3 Comparison to Existing Literature
4.4 Implications for Practitioners
4.5 Recommendations for Future Research

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusions
5.3 Contributions to the Field
5.4 Limitations of the Study
5.5 Suggestions for Further Research

Thesis Overview:

Visual storytelling has become an increasingly popular tool for communication in the digital age, with explainer videos being a common medium for delivering information in a visually engaging manner. This thesis aims to investigate the science behind the effectiveness of visual storytelling in explainer videos, by examining the impact of visual elements on viewer engagement, comprehension, and retention. The literature review will explore the rise of visual storytelling in marketing, the cognitive psychology behind visual communication, and the elements of effective visual storytelling. The research methodology will detail the design, data collection methods, and analysis techniques used in the study. The discussion of findings will analyze the data collected, interpret the results, and provide recommendations for practitioners and future research. The conclusion will summarize the key findings, discuss the implications for the field, and suggest areas for further exploration.

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