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Introduction

In today’s fast-paced and digital world, effective communication is crucial for the success of any organization. Internal corporate communication plays a pivotal role in keeping employees informed, engaged, and motivated. Visual storytelling has emerged as a powerful tool in internal corporate communication, enabling organizations to convey complex information in a compelling and engaging manner. This thesis aims to explore the role of visual storytelling in internal corporate communication and its impact on employee engagement and organizational performance.

1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
– Importance of internal corporate communication
– Evolution of visual storytelling in communication
– Theoretical frameworks for visual storytelling
– Benefits of visual storytelling in internal corporate communication
– Challenges of implementing visual storytelling in organizations
– Case studies of successful visual storytelling campaigns
– Relationship between visual storytelling and employee engagement
– Measuring the effectiveness of visual storytelling in internal corporate communication
– Best practices for using visual storytelling in organizations
– Future trends in visual storytelling for internal corporate communication

Chapter 3: Research Methodology
– Research design
– Data collection methods
– Sampling technique
– Data analysis techniques
– Ethical considerations
– Research limitations
– Research validity and reliability
– Pilot study

Chapter 4: Discussion of Findings
– Analysis of data collected
– Comparison with existing literature
– Implications for internal corporate communication
– Recommendations for organizations
– Future research directions

Chapter 5: Conclusion and Summary
– Summary of key findings
– Conclusions drawn from the study
– Recommendations for practitioners
– Contributions to the field
– Limitations of the study
– Suggestions for future research

Thesis Overview:

The role of visual storytelling in internal corporate communication is a critical aspect of modern organizational communication. This thesis aims to explore the significance of visual storytelling in enhancing internal communication within organizations. The introduction provides a brief overview of the research topic, background information, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definition of terms. The literature review delves into the importance of internal corporate communication, evolution of visual storytelling, theoretical frameworks, benefits, challenges, case studies, relationship with employee engagement, measurement of effectiveness, best practices, and future trends. The research methodology outlines the design, data collection methods, sampling, analysis techniques, ethical considerations, limitations, validity, reliability, and pilot study. The discussion of findings analyzes the data collected, compares with existing literature, discusses implications, provides recommendations, and suggests future research directions. The conclusion and summary chapter summarizes key findings, draws conclusions, offers recommendations, highlights contributions, discusses limitations, and suggests areas for future research. This thesis aims to provide valuable insights into the role of visual storytelling in internal corporate communication and its impact on employee engagement and organizational performance.

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