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Introduction

Public relations (PR) has long been recognized as a vital aspect of corporate branding. In today’s highly competitive business environment, effective public relations strategies can significantly influence how a company is perceived by its stakeholders and the general public. The purpose of this thesis is to explore the role of public relations in corporate branding, examining how PR activities can be leveraged to build and maintain a strong brand image.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Theoretical framework of public relations and corporate branding
2.2 Historical development of public relations in corporate branding
2.3 Key concepts in corporate branding
2.4 Relationship between public relations and corporate branding
2.5 PR strategies for building brand reputation
2.6 PR crisis management and brand recovery
2.7 Measurement and evaluation of PR in corporate branding
2.8 Effectiveness of PR campaigns in enhancing brand equity
2.9 Influence of social media on PR and branding
2.10 Ethical considerations in PR and corporate branding

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling techniques
3.4 Data analysis procedures
3.5 Variables and operational definitions
3.6 Reliability and validity of research instruments
3.7 Ethical considerations
3.8 Limitations of research methodology

Chapter 4: Discussion of Findings
4.1 Overview of research findings
4.2 Analysis of PR strategies in corporate branding
4.3 Impact of PR on brand perception
4.4 Case studies of successful PR campaigns
4.5 Comparison of PR practices across industries
4.6 Recommendations for improving PR effectiveness in branding
4.7 Implications for future research
4.8 Practical implications for businesses

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Contribution to existing literature
5.3 Practical implications for businesses
5.4 Recommendations for further research
5.5 Conclusion

Thesis Overview:

The Role of Public Relations in Corporate Branding

In today’s competitive business landscape, corporate branding has become essential for establishing a strong market presence and building customer loyalty. Public relations (PR) plays a crucial role in shaping the brand image and reputation of a company. This thesis aims to explore the relationship between public relations and corporate branding, focusing on how PR strategies can be effectively utilized to enhance brand perception and create a lasting impact on consumers.

Chapter 1 provides an introduction to the research topic, outlining the background, problem statement, objectives, limitations, scope, significance, and structure of the thesis. Chapter 2 presents a comprehensive literature review, covering theoretical frameworks, historical developments, key concepts, relationships, strategies, crisis management, measurement, and ethical considerations in PR and branding.

In Chapter 3, the research methodology is discussed in detail, including the research design, data collection methods, sampling techniques, data analysis procedures, variables, reliability, validity, and ethical considerations. Chapter 4 presents a thorough discussion of the research findings, analyzing PR strategies, brand perception, successful campaigns, industry comparisons, recommendations, and implications for future research and businesses.

Chapter 5 concludes the thesis with a summary of key findings, contributions to existing literature, practical implications for businesses, recommendations for further research, and a final conclusion. This thesis is aimed at providing valuable insights into the role of public relations in corporate branding, offering practical recommendations for businesses to enhance their brand image and reputation in the marketplace.

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