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Table of Contents

Chapter One: Introduction
1.1 Background of the Study
1.2 Objectives of the Study
1.3 Limitations of the Study
1.4 Scope of the Study

Chapter Two: Literature Review
2.1 Overview of Corporate Social Responsibility
2.2 Importance of Corporate Social Responsibility in Brand Management
2.3 Theoretical Frameworks on Corporate Social Responsibility and Brand Management

Chapter Three: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis Techniques

Chapter Four: Discussion of Findings
4.1 Analysis of Corporate Social Responsibility Practices in Brand Management
4.2 Impact of Corporate Social Responsibility on Brand Image
4.3 Relationship between Corporate Social Responsibility and Consumer Perception

Chapter Five: Conclusion and Summary
5.1 Summary of Findings
5.2 Implications for Brand Management Practices
5.3 Recommendations for Future Research

Brief Overview:
Corporate Social Responsibility (CSR) has become an integral aspect of brand management in today’s business environment. This research study aims to explore the role of CSR in enhancing brand image and consumer perception. The literature review will provide a comprehensive overview of CSR and its importance in brand management. The research methodology section will outline the methods used to collect and analyze data. The discussion of findings will present an analysis of CSR practices and their impact on brand image and consumer perception. The conclusion and summary will highlight the key findings, implications for brand management practices, and recommendations for future research in this area.

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