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Table of Contents:
Chapter 1: Introduction
1.1 Background of the study
1.2 Problem statement
1.3 Research questions
1.4 Objectives of the study
1.5 Significance of the study
1.6 Limitation of the study
1.7 Scope of the study
Chapter 2: Literature Review
2.1 Definition of corporate communication
2.2 Importance of corporate communication in strategic management
2.3 Theoretical framework of corporate communication
2.4 Previous studies on the role of corporate communication in strategic management
Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sample population
3.4 Data analysis techniques
Chapter 4: Discussion of Findings
4.1 Analysis of data
4.2 Interpretation of results
4.3 Comparison with existing literature
4.4 Implications for strategic management
Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Contribution to existing knowledge
5.3 Recommendations for future research
5.4 Conclusion
Brief Overview:
Corporate communication plays a crucial role in strategic management, as it involves the development and implementation of communication strategies to achieve organizational goals and objectives. The purpose of this study is to examine the role of corporate communication in strategic management and its impact on organizational performance.
The literature review will provide an overview of the definition of corporate communication, its importance in strategic management, and the theoretical framework that underpins its effectiveness. Previous studies on the topic will also be reviewed to provide context for the current research.
The research methodology section will outline the design of the study, data collection methods, sample population, and data analysis techniques that will be used to collect and analyze data for this research.
The discussion of findings will present the analysis of the data collected, interpretation of results, comparison with existing literature, and implications for strategic management practices.
In conclusion, this study aims to contribute to the existing knowledge on the role of corporate communication in strategic management and provide recommendations for future research in this area.
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