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Introduction

Cognitive dissonance theory, proposed by Leon Festinger in 1957, suggests that individuals experience discomfort when they hold conflicting beliefs or attitudes. This discomfort motivates individuals to reduce the dissonance by changing their attitudes, beliefs, or behaviors. Attitude change is a crucial aspect of social psychology, as it influences how individuals perceive and interact with the world around them. Understanding the role of cognitive dissonance in attitude change is essential in explaining why individuals may resist changing their beliefs or behaviors, even in the face of contradictory evidence.

This thesis aims to explore the role of cognitive dissonance in attitude change, focusing on how individuals manage conflicting beliefs and attitudes to maintain psychological consistency. By examining the mechanisms through which cognitive dissonance influences attitude change, this study seeks to contribute to the existing literature on social psychology and persuasion.

Table of Contents

Chapter 1: Introduction
1.1 Introduction
1.2 Background of the study
1.3 Problem statement
1.4 Objective of the study
1.5 Limitation of the study
1.6 Scope of the study
1.7 Significance of the study
1.8 Structure of the thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Theoretical frameworks of cognitive dissonance
2.2 Cognitive dissonance and attitude change
2.3 Factors influencing cognitive dissonance
2.4 Strategies for reducing cognitive dissonance
2.5 Empirical studies on cognitive dissonance
2.6 Cognitive dissonance in real-world applications
2.7 Criticisms and limitations of cognitive dissonance theory
2.8 Current trends in cognitive dissonance research
2.9 Gaps in the literature
2.10 Summary of literature review

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling procedures
3.4 Variables and measures
3.5 Data analysis techniques
3.6 Ethical considerations
3.7 Limitations of the methodology
3.8 Reliability and validity of the study

Chapter 4: Discussion of Findings
4.1 Overview of the findings
4.2 Analysis of the results
4.3 Implications for theory and practice
4.4 Comparison with existing literature
4.5 Limitations of the study
4.6 Future research directions

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Contributions to the field
5.3 Practical implications
5.4 Recommendations for future research
5.5 Conclusion

Thesis Overview on The Role of Cognitive Dissonance in Attitude Change

Cognitive dissonance theory, introduced by Festinger in 1957, posits that individuals experience discomfort when they hold conflicting beliefs or attitudes. This discomfort motivates them to reduce the dissonance by changing their attitudes or behaviors. Attitude change is a fundamental aspect of social psychology, influencing how individuals perceive and interact with the world.

This thesis aims to explore the role of cognitive dissonance in attitude change, focusing on how individuals manage conflicting beliefs to maintain psychological consistency. The study will examine the mechanisms through which cognitive dissonance influences attitude change, contributing to the existing literature on social psychology and persuasion.

Chapter 1 provides an introduction to the topic, outlining the background, problem statement, objectives, limitations, scope, significance of the study, structure of the thesis, and definition of terms. Chapter 2 conducts a comprehensive literature review, exploring theoretical frameworks, empirical studies, real-world applications, and current trends in cognitive dissonance research.

Chapter 3 discusses the research methodology, including research design, data collection methods, sampling procedures, variables and measures, data analysis techniques, ethical considerations, limitations, reliability, and validity. Chapter 4 presents a detailed discussion of the findings, including an analysis of the results, implications for theory and practice, comparisons with existing literature, limitations, and future research directions.

Chapter 5 offers a conclusion and summary of the key findings, contributions to the field, practical implications, recommendations for future research, and a concluding statement on the role of cognitive dissonance in attitude change. This thesis aims to provide a comprehensive overview of cognitive dissonance theory and its implications for understanding attitude change in various social contexts.

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