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Table of Contents

Chapter 1: Introduction
1.1 Background
1.2 Rationale for the Study
1.3 Objectives of the Study
1.4 Limitations of the Study
1.5 Scope of the Study

Chapter 2: Literature Review
2.1 Definition of Business Model Experimentation
2.2 Theoretical Framework
2.3 Corporate Venturing and Innovation
2.4 Previous Studies on Business Model Experimentation

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Analysis of Business Model Experimentation in Corporate Venturing
4.2 Impact of Business Model Experimentation on Innovation
4.3 Factors Influencing the Success of Business Model Experimentation

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Contributions to Theory and Practice
5.3 Recommendations for Future Research

Brief Overview:
Business model experimentation plays a crucial role in corporate venturing and innovation. In today’s fast-paced and competitive business environment, companies are constantly seeking new ways to create value for customers and differentiate themselves from competitors. Business model experimentation involves testing and iterating different business models to find the most effective and efficient way to generate revenue and create value.

This final year project aims to explore the role of business model experimentation in corporate venturing and innovation. By conducting a thorough literature review, analyzing data, and discussing findings, this study will provide insights into how business model experimentation can drive innovation and help companies succeed in the marketplace.

Through this research, we hope to contribute to the existing body of knowledge on business model experimentation and provide practical recommendations for businesses looking to experiment with their business models to achieve sustainable growth and competitive advantage.

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