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Introduction

The rise of online political advertising has revolutionized the way political campaigns are conducted, with digital platforms now playing a critical role in shaping public opinion and influencing electoral outcomes. However, this new landscape raises concerns about the regulation of online political advertising and campaign finance, as the rules and norms that govern traditional media may not be as effective in the digital realm. As such, this thesis aims to explore the challenges and opportunities associated with regulating online political advertising and campaign finance in the digital age.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Evolution of political advertising
2.2 Impact of online advertising on political campaigns
2.3 Regulatory frameworks for political advertising
2.4 Transparency and accountability in online political advertising
2.5 Influence of social media on political discourse
2.6 Challenges of regulating online political advertising
2.7 Role of campaign finance in political campaigns
2.8 Digital strategies in political campaigns
2.9 Ethics in online political advertising
2.10 Comparative analysis of regulatory approaches

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sample selection
3.4 Data analysis techniques
3.5 Ethical considerations
3.6 Limitations of the study
3.7 Validity and reliability
3.8 Research timeline

Chapter 4: Discussion of Findings
4.1 Impact of regulatory frameworks on online political advertising
4.2 Challenges faced by regulatory bodies
4.3 Compliance and enforcement mechanisms
4.4 Role of technology in monitoring political advertising
4.5 Influence of campaign finance on online advertising strategies
4.6 Case studies of successful regulatory models
4.7 Public perceptions of online political advertising
4.8 Recommendations for policymakers

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Contributions to existing literature
5.3 Implications for practice
5.4 Future research directions

Thesis Overview:
The regulation of online political advertising and campaign finance is a critical issue in the digital age, as the use of digital platforms in political campaigns continues to grow. This thesis aims to explore the challenges and opportunities associated with regulating online political advertising and campaign finance, with a focus on transparency, accountability, and ethical considerations. The literature review will provide a comprehensive overview of the evolution of political advertising, the impact of online advertising on political campaigns, and the regulatory frameworks that govern political advertising. The research methodology will outline the methods used to collect and analyze data, while the discussion of findings will highlight the key insights and recommendations for policymakers. Overall, this thesis will contribute to our understanding of the regulatory challenges facing online political advertising and campaign finance, and provide practical recommendations for addressing these issues in the digital age.

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