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Introduction:

The rise of social media has revolutionized the way we communicate, interact, and consume content. It has also had a profound impact on the world of sports, providing athletes, teams, and organizations with unprecedented opportunities to reach and engage with fans. While mainstream sports such as football, basketball, and soccer have long benefited from the power of social media for promotion and marketing, niche sports have often struggled to compete for attention in the crowded online landscape. This thesis aims to explore the impact of social media on the promotion of niche sports, examining how these platforms can be leveraged to increase visibility, attract new audiences, and create sustainable growth for lesser-known sports.

Table of Contents:

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 The evolution of social media in sports marketing
2.2 The impact of social media on sports promotion
2.3 Niche sports and their challenges in marketing
2.4 Case studies of successful niche sport promotions on social media
2.5 Strategies for leveraging social media in niche sport promotion
2.6 The role of influencers and brand ambassadors in niche sport promotion
2.7 Audience engagement and community building in niche sports
2.8 Measuring the effectiveness of social media in niche sport promotion
2.9 Ethical considerations in social media marketing for niche sports
2.10 Future trends in social media and niche sport promotion

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling techniques
3.4 Data analysis procedures
3.5 Research limitations
3.6 Ethical considerations
3.7 Pilot testing
3.8 Instrumentation
3.9 Participant demographics
3.10 Validity and reliability

Chapter 4: Discussion of Findings
4.1 Overview of findings
4.2 Analysis of data
4.3 Comparison with existing literature
4.4 Implications for niche sport promotion
4.5 Recommendations for future research
4.6 Practical applications for industry stakeholders
4.7 Limitations of the study
4.8 Areas for further exploration
4.9 Conclusion

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Contributions to the field
5.3 Implications for practice
5.4 Recommendations for future research
5.5 Conclusion

Thesis Overview:

The impact of social media on niche sport promotion is a topic of growing interest and relevance in the field of sports marketing. As social media platforms continue to evolve and dominate the online landscape, niche sports face unique challenges and opportunities in leveraging these tools to increase visibility, attract new audiences, and build sustainable growth. This thesis will provide a comprehensive analysis of the role of social media in niche sport promotion, exploring the evolution of social media in sports marketing, the challenges faced by niche sports in marketing, and the strategies for successfully leveraging social media in this context. By examining case studies, interviewing industry experts, and conducting original research, this thesis aims to contribute to a deeper understanding of how social media can be used to promote niche sports effectively.

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