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Introduction:

Craft beer has seen a significant rise in popularity over the past few years, with more and more consumers opting for unique, handcrafted brews over traditional mass-produced beers. Social media has played a crucial role in this trend, providing craft breweries with a platform to connect with their target audience, showcase their products, and build brand loyalty. This thesis aims to explore the impact of social media on craft beer marketing, highlighting the strategies and tactics that breweries use to leverage these platforms for business growth.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Overview of social media marketing
2.2 Evolution of craft beer industry
2.3 Role of social media in marketing
2.4 Impact of social media on consumer behavior
2.5 Social media strategies for craft breweries
2.6 Case studies of successful social media campaigns
2.7 Challenges and risks of social media marketing
2.8 Measurement of social media ROI
2.9 Future trends in craft beer marketing
2.10 Summary of literature review

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling technique
3.4 Data analysis techniques
3.5 Ethical considerations
3.6 Pilot study
3.7 Questionnaire design
3.8 Survey administration
3.9 Interviews with industry experts
3.10 Data validation

Chapter 4: Discussion of Findings
4.1 Profile of craft beer consumers
4.2 Social media usage among craft beer consumers
4.3 Effectiveness of social media marketing strategies
4.4 Impact of social media on brand loyalty
4.5 Comparison of different social media platforms
4.6 Recommendations for craft breweries
4.7 Implications for future research
4.8 Conclusion

Chapter 5: Conclusion and Summary
5.1 Summary of findings
5.2 Implications for craft beer industry
5.3 Contribution to existing literature
5.4 Limitations of the study
5.5 Recommendations for future research
5.6 Conclusion

Thesis Overview:

The impact of social media on craft beer marketing has become a significant area of interest in the marketing industry. This thesis explores how craft breweries use social media platforms to enhance their marketing efforts, connect with consumers, and differentiate themselves in an increasingly competitive market. With a focus on the strategies and tactics employed by craft breweries, this research aims to provide valuable insights into the role of social media in the success of craft beer brands. By examining the literature, conducting surveys, and interviewing industry experts, this thesis will shed light on the best practices in social media marketing for craft breweries and offer recommendations for future research in this field.

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