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Introduction

Social comparison is a fundamental aspect of human behavior, where individuals evaluate their own abilities, opinions, and emotions in relation to those of others. This process is inherent in our daily lives, as we constantly compare ourselves to our peers, colleagues, friends, and even strangers. However, this comparison process can have a significant impact on our self-esteem, which is defined as the subjective evaluation of one’s own worth and capabilities.

The relationship between social comparison and self-esteem has been a topic of interest for researchers in the fields of psychology, sociology, and communication studies. While some studies have shown that upward social comparison (comparing oneself to those perceived as better off) can lead to feelings of inadequacy and low self-esteem, others have suggested that downward social comparison (comparing oneself to those perceived as worse off) can boost self-esteem.

This thesis aims to explore the impact of social comparison on self-esteem, by examining the different types of social comparisons individuals make, the mechanisms through which social comparison affects self-esteem, and the factors that may moderate this relationship. By understanding how social comparison influences self-esteem, we can gain insights into how individuals perceive themselves in relation to others and how they can improve their self-perception.

Table of Contents

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Social Comparison Theory
2.2 Types of Social Comparison
2.3 Self-Esteem and Social Comparison
2.4 Upward Social Comparison
2.5 Downward Social Comparison
2.6 Mediating Factors
2.7 Moderating Factors
2.8 Cultural Differences
2.9 Gender Differences
2.10 Summary of Literature Review

Chapter 3: Research Methodology
3.1 Research Design
3.2 Participants
3.3 Measures
3.4 Data Collection
3.5 Data Analysis
3.6 Ethical Considerations
3.7 Reliability and Validity
3.8 Limitations of Methodology

Chapter 4: Discussion of Findings
4.1 Descriptive Statistics
4.2 Hypothesis Testing
4.3 Interpretation of Results
4.4 Implications for Theory
4.5 Practical Implications
4.6 Future Research Directions

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Contributions to the Field
5.4 Practical Implications
5.5 Limitations of the Study
5.6 Recommendations for Future Research

Thesis Overview

The impact of social comparison on self-esteem is a complex and multifaceted phenomenon that has intrigued researchers for decades. This thesis aims to contribute to the existing literature by exploring the mechanisms through which social comparison influences self-esteem, examining the different types of social comparisons individuals make, and identifying the factors that may moderate this relationship.

Chapter 1 provides an introduction to the topic, outlining the background of the study, stating the problem statement, objectives, limitations, scope, significance, structure of the thesis, and defining key terms. Chapter 2 presents a comprehensive literature review on social comparison theory, types of social comparison, self-esteem and social comparison, mediating and moderating factors, as well as cultural and gender differences in social comparison.

Chapter 3 outlines the research methodology, including the research design, participants, measures, data collection, analysis, ethical considerations, reliability and validity, and limitations of the methodology. Chapter 4 discusses the findings of the study, presenting descriptive statistics, hypothesis testing, interpretation of results, implications for theory, practical implications, and suggestions for future research.

Finally, Chapter 5 offers a conclusion and summary of the thesis, summarizing the findings, highlighting the contributions to the field, discussing practical implications, acknowledging limitations, and proposing recommendations for future research. Overall, this thesis seeks to deepen our understanding of the impact of social comparison on self-esteem and provide valuable insights for individuals, practitioners, and researchers in various fields.

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