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Introduction

Memes have become a pervasive form of communication in today’s digital age, with memes being shared and circulated across social media platforms at an unprecedented rate. Memes have the power to shape public opinion and influence the way individuals perceive and understand the world around them. In recent years, meme marketing has emerged as a popular strategy for brands and organizations to engage with their audience and promote their products or services.

One of the key areas in which meme marketing has been utilized is in the propagation of conspiracy theories. Conspiracy theories are beliefs or explanations that are not supported by evidence or mainstream scientific consensus, yet they continue to spread among certain groups of people. The use of memes to promote and spread conspiracy theories has raised concerns about the impact of meme marketing on the dissemination of false information and the potential consequences for society.

This thesis aims to explore the impact of meme marketing on conspiracy theory propagation. By examining how memes are used to promote conspiracy theories and the ways in which they are disseminated online, this study seeks to shed light on the mechanisms through which meme marketing influences public opinion and shapes individuals’ beliefs.

Table of Contents

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objectives of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Evolution of memes
2.2 The role of memes in marketing
2.3 The spread of conspiracy theories
2.4 The impact of social media on information dissemination
2.5 Psychological factors influencing belief in conspiracy theories
2.6 Ethical considerations in meme marketing
2.7 Regulation of meme content
2.8 Case studies of meme marketing campaigns
2.9 Theoretical frameworks for analyzing meme marketing
2.10 Critiques of meme marketing strategies

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling techniques
3.4 Data analysis procedures
3.5 Ethical considerations
3.6 Research limitations
3.7 Reliability and validity
3.8 Research timeline

Chapter 4: Discussion of Findings
4.1 Analysis of meme marketing strategies in promoting conspiracy theories
4.2 Impact of meme marketing on conspiracy theory propagation
4.3 Comparison of different meme marketing campaigns
4.4 Public response to meme-driven conspiracy theories
4.5 Ethical implications of meme marketing
4.6 Recommendations for future research
4.7 Implications for marketers and policymakers

Chapter 5: Conclusion
5.1 Summary of findings
5.2 Implications for theory and practice
5.3 Limitations of the study
5.4 Suggestions for future research

This thesis will provide a comprehensive analysis of the impact of meme marketing on conspiracy theory propagation, contributing to the growing body of literature on the intersection of digital media, marketing, and misinformation. Through an in-depth examination of the role of memes in shaping public opinion and perpetuating conspiracy theories, this study aims to inform public discourse on the ethical and social implications of meme marketing in the digital age.

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