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Introduction

In today’s digital age, the impact of meme culture on brand community building has become increasingly significant. Memes, defined as humorous images, videos, or text that are shared rapidly across the internet, have the power to shape public opinion, influence brand perception, and create online communities centered around shared humor and values. This thesis aims to explore the relationship between meme culture and brand community building, examining how memes can be leveraged by brands to connect with consumers on a deeper level.

Chapter One: Introduction
1.1 Introduction
1.2 Background of the study
1.3 Problem Statement
1.4 Objective of the study
1.5 Limitation of the study
1.6 Scope of the study
1.7 Significance of the study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter Two: Literature Review
2.1 Evolution of meme culture
2.2 The psychology of memes
2.3 The role of memes in digital marketing
2.4 Brand community building through memes
2.5 Impact of memes on brand perception
2.6 Memes as a form of cultural expression
2.7 Memes and consumer engagement
2.8 Memes and brand loyalty
2.9 Ethical considerations in meme marketing
2.10 Case studies of successful meme marketing campaigns

Chapter Three: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling techniques
3.4 Data analysis procedures
3.5 Ethical considerations
3.6 Research limitations
3.7 Validity and reliability
3.8 Research implications

Chapter Four: Discussion of Findings
4.1 Analysis of data
4.2 Comparison with existing literature
4.3 Implications for brand community building
4.4 Recommendations for brands
4.5 Future research directions

Chapter Five: Conclusion and Summary
5.1 Summary of findings
5.2 Conclusion
5.3 Contributions to the field
5.4 Practical implications
5.5 Limitations and future research avenues

Thesis Overview:

The impact of meme culture on brand community building is a complex and multifaceted topic that requires in-depth analysis and understanding. This thesis aims to bridge the gap between meme culture and brand marketing, exploring how memes can be used as a tool for building brand communities and engaging consumers in a digital age. By examining the evolution of meme culture, the psychology of memes, and the role of memes in digital marketing, this thesis seeks to provide insights into the potential benefits and challenges of incorporating memes into brand communication strategies. Ultimately, this research aims to shed light on the power of memes in shaping brand perception and fostering brand loyalty in the online community.

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