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Introduction:

In today’s digital age, influencer marketing has become a powerful tool for brands to reach their target audience in a more authentic and engaging way. With the rise of social media platforms such as Instagram, YouTube, and TikTok, influencers have the ability to sway consumer behavior and shape the purchasing decisions of individuals, particularly children. The impact of influencer marketing on children’s consumer behavior is a topic that has gained increased attention in recent years, as children are increasingly exposed to influencers promoting products and services on their favorite social media platforms. This thesis aims to explore the various ways in which influencer marketing can influence children’s consumer behavior and the implications it has on their purchasing decisions.

Table of Contents:

Chapter 1: Introduction
1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Evolution of Influencer Marketing
2.2 Theoretical Frameworks on Consumer Behavior
2.3 Influence of Influencer Marketing on Children
2.4 Ethical Considerations in Influencer Marketing to Children
2.5 Effects of Influencer Marketing on Consumer Behavior
2.6 Regulatory Frameworks for Influencer Marketing to Children
2.7 Impact of Influencer Marketing on Brand Awareness
2.8 The Role of Parents in Regulating Children’s Exposure to Influencer Marketing
2.9 Influence of Peer Pressure on Children’s Consumer Behavior
2.10 Psychological Factors Influencing Children’s Response to Influencer Marketing

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Techniques
3.5 Ethical Considerations
3.6 Research Limitations
3.7 Research Validity and Reliability
3.8 Research Hypotheses

Chapter 4: Discussion of Findings
4.1 Overview of Data Analysis
4.2 Influence of Influencer Marketing on Children’s Consumer Behavior
4.3 The Role of Social Media Platforms in Influencing Children’s Purchasing Decisions
4.4 Comparison of Influencer Marketing Strategies on Children’s Consumer Behavior
4.5 Implications for Brands and Marketers
4.6 Recommendations for Future Research
4.7 Practical Implications for Regulators and Policy Makers
4.8 Conclusions

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Practitioners
5.4 Recommendations for Future Research
5.5 Final Thoughts

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