The impact of digital platforms on small business marketing and e-commerce – Complete Phd and Masters Thesis

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Table of Contents:

Chapter 1: Introduction
– Background of the study
– Statement of the problem
– Research questions
– Purpose of the study
– Significance of the study
– Definition of terms
– Organization of the study

Chapter 2: Literature Review
– Historical overview of digital platforms in marketing and e-commerce
– Theoretical framework
– Impact of digital platforms on small business marketing
– Challenges faced by small businesses in utilizing digital platforms
– Success stories of small businesses using digital platforms

Chapter 3: Research Methodology
– Research design
– Population and sample
– Data collection methods
– Data analysis techniques
– Ethical considerations

Chapter 4: Discussion of Findings
– Overview of findings
– Analysis and interpretation of results
– Implications for small businesses
– Recommendations for future research

Chapter 5: Conclusion and Summary
– Summary of findings
– Conclusion
– Contributions to the field
– Practical implications
– Recommendations for small businesses
– Areas for future research

Brief Overview:

The impact of digital platforms on small business marketing and e-commerce has become increasingly significant in today’s digital age. Small businesses are leveraging digital platforms such as social media, websites, and e-commerce platforms to reach a wider audience, increase sales, and build brand awareness.

This research project aims to explore the various ways in which digital platforms impact small business marketing and e-commerce. The literature review will provide a historical overview of digital platforms, theoretical framework, and discuss the challenges and successes faced by small businesses in utilizing digital platforms.

The research methodology section will outline the research design, population and sample, data collection methods, and data analysis techniques. The discussion of findings will present the analysis and interpretation of results, implications for small businesses, and recommendations for future research.

In conclusion, this study will contribute to the understanding of the impact of digital platforms on small business marketing and e-commerce, and provide practical recommendations for small businesses to effectively leverage digital platforms for success.

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