Predicting customer lifetime value for e-commerce businesses using browsing and purchase data and machine learning

Tag: Predicting customer lifetime value for e-commerce businesses using browsing and purchase data and machine learning

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Data Science
June 20, 2024

Predicting customer lifetime value for e-commerce businesses using browsing and purchase data and machine learning – Complete Phd and Masters Thesis

[ad_1] Introduction Customer lifetime value (CLV) is a key metric for e-commerce businesses that allows them to understand the potential profitability of their customers over their entire relationship with the company. Predicting CLV accurately can…

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