Investigating the use of big data analytics for customer segmentation and personalization in e-commerce

Tag: Investigating the use of big data analytics for customer segmentation and personalization in e-commerce

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Information technology
June 23, 2024

Investigating the use of big data analytics for customer segmentation and personalization in e-commerce – Complete Phd and Masters Thesis

[ad_1] Introduction In recent years, the explosion of data generated by online activities has provided e-commerce businesses with unprecedented opportunities to gain valuable insights into customer behavior and preferences. With the advent of big data…

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