Investigating the role of big data analytics in enhancing marketing effectiveness and personalization – Complete Phd and Masters Thesis

[ad_1] Table of Contents: Chapter 1: Introduction 1.1 Background of the Study 1.2 Problem Statement 1.3 Research Questions 1.4 Objectives of the Study 1.5 Significance of the Study 1.6 Scope of Study 1.7 Limitations of…

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