Customer segmentation using clustering algorithms

Tag: Customer segmentation using clustering algorithms

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Data Science
June 23, 2024

Customer Segmentation Using Clustering Algorithms – Complete Phd and Masters Thesis

Introduction Customer segmentation is a crucial technique in marketing that involves dividing customers into groups based on common characteristics and behaviors. By understanding the unique needs and preferences of different customer segments, businesses can tailor…

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Data Science
May 29, 2024

Customer segmentation using clustering algorithms – Complete Phd and Masters Thesis

Introduction: Customer segmentation is the process of dividing customers into groups based on characteristics or behaviors to better tailor marketing efforts and communication strategies. Clustering algorithms are powerful tools used in customer segmentation to identify…

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