Customer segmentation for targeted marketing

Tag: Customer segmentation for targeted marketing

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Data Science
June 30, 2024

Customer Segmentation for Targeted Marketing – Complete Phd and Masters Thesis

Introduction Customer segmentation is a crucial aspect of targeted marketing, as it involves dividing a customer base into distinct groups that share similar characteristics. By understanding these groups, companies can tailor their marketing strategies to…

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Data Science
June 1, 2024

Customer segmentation for targeted marketing – Complete Phd and Masters Thesis

Introduction Customer segmentation is a crucial strategy in marketing that involves dividing customers into distinct groups based on specific characteristics in order to target them with personalized marketing messages and offerings. This approach allows companies…

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