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Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Problem Statement
1.3 Research Questions
1.4 Objectives of the Study
1.5 Significance of the Study
1.6 Limitations of the Study
1.7 Scope of the Study

Chapter 2: Literature Review
2.1 Introduction to Augmented Reality
2.2 Augmented Reality in Retail
2.3 Benefits of Augmented Reality in Retail
2.4 Challenges and Barriers to Adoption
2.5 Previous Studies on Augmented Reality in Retail

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis Techniques
3.4 Sampling Strategy
3.5 Research Ethics

Chapter 4: Discussion of Findings
4.1 Overview of Findings
4.2 Analysis and Interpretation of Data
4.3 Comparison with Existing Literature
4.4 Implications for Retail Industry
4.5 Recommendations for Future Research

Chapter 5: Conclusion and Summary
5.1 Summary of Key Findings
5.2 Implications for Practice
5.3 Conclusion
5.4 Contribution to the Field

Brief Overview:

Augmented reality (AR) technology has gained significant popularity in recent years, particularly in the retail industry. This technology offers retailers a unique opportunity to enhance customer engagement, improve shopping experiences, and drive sales. The strategic use of augmented reality in retail involves integrating AR features into various aspects of the retail experience, such as product visualization, virtual try-on, interactive displays, and personalized recommendations.

This final year project will focus on exploring the strategic use of augmented reality in retail and its impact on consumer behavior, brand perception, and overall business success. The study will involve a comprehensive review of existing literature on AR in retail, as well as primary research to gather insights from industry experts and consumers.

By examining the opportunities and challenges associated with implementing AR technology in retail settings, this project aims to provide valuable recommendations for retailers looking to incorporate AR into their business strategies. The findings of this study will contribute to the growing body of knowledge on the role of augmented reality in shaping the future of retail.

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