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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Research Questions
1.4 Objectives of the Study
1.5 Significance of the Study
1.6 Limitation of Study
1.7 Scope of Study

Chapter 2: Literature Review
2.1 Concept of Strategic Marketing
2.2 Importance of Strategic Marketing
2.3 Business Competitiveness and its Drivers
2.4 Relationship between Strategic Marketing and Business Competitiveness
2.5 Previous Studies on Strategic Marketing and Business Competitiveness

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Procedures

Chapter 4: Discussion of Findings
4.1 Analysis of Data
4.2 Interpretation of Results
4.3 Comparison with Previous Studies
4.4 Implications for Practice

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research

Brief Overview on Strategic Marketing and Business Competitiveness:

Strategic marketing is a crucial aspect of business operations that involves the planning, implementation, and evaluation of marketing strategies to achieve the organization’s objectives. It focuses on identifying and understanding the needs and wants of customers, creating competitive advantages, and maximizing profitability.

Business competitiveness, on the other hand, refers to the ability of a business to effectively compete in the marketplace and achieve sustainable growth. It involves various factors such as product quality, pricing, distribution channels, customer service, and branding.

The relationship between strategic marketing and business competitiveness is closely intertwined, as effective marketing strategies can help businesses differentiate themselves from competitors, attract and retain customers, and ultimately enhance their competitive position in the market.

This final year project will delve into the concept of strategic marketing and its impact on business competitiveness, analyzing previous studies, and conducting empirical research to provide valuable insights and recommendations for businesses seeking to enhance their marketing strategies and achieve sustainable growth.

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