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Table of Contents:

Chapter 1: Introduction
– Background of the study
– Statement of the problem
– Research questions
– Significance of the study
– Overview of the chapters

Chapter 2: Literature Review
– History and evolution of online retailing
– Theoretical framework of strategic management in online retailing
– Competitive advantage in online retailing
– Challenges and opportunities in online retailing
– Best practices in strategic management of online retailing

Chapter 3: Research Methodology
– Research design
– Data collection methods
– Sampling techniques
– Data analysis techniques
– Ethical considerations

Chapter 4: Discussion of Findings
– Analysis of data collected
– Comparison of findings with existing literature
– Implications for strategic management of online retailing
– Recommendations for future research

Chapter 5: Conclusion and Summary
– Recap of key findings
– Contributions to the field
– Limitations of the study
– Suggestions for future research

Brief Overview on Strategic Management of Online Retailing:

Online retailing has become increasingly popular and important in today’s digital age. With the rise of e-commerce giants like Amazon and Alibaba, traditional brick-and-mortar retailers are facing fierce competition in the online marketplace. Strategic management plays a crucial role in the success of online retailing businesses, as it involves making decisions and implementing strategies to achieve competitive advantage and sustainable growth.

The strategic management of online retailing involves various aspects such as market analysis, customer segmentation, pricing strategies, product assortment, online marketing, supply chain management, and customer service. By effectively managing these aspects, online retailers can differentiate themselves from competitors, attract and retain customers, and achieve long-term success.

However, the strategic management of online retailing also comes with its challenges, such as rapid technological advances, changing consumer preferences, intense competition, and regulatory issues. Therefore, it is essential for online retailers to constantly adapt and innovate their strategies to stay ahead in the market.

Overall, understanding and implementing strategic management practices in online retailing is crucial for businesses to thrive in the digital era. This research project aims to explore the best practices and challenges in strategic management of online retailing, providing valuable insights for practitioners and researchers in the field.

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