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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Problem Statement
1.3 Research Questions
1.4 Significance of the Study
1.5 Definition of Terms

Chapter 2: Literature Review
2.1 Overview of Strategic Management
2.2 Brand Portfolio Management
2.3 Importance of Brand Portfolio Management
2.4 An Overview of Successful Brand Portfolio Management Strategies
2.5 Challenges in Brand Portfolio Management

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis Techniques
3.4 Sampling Method
3.5 Ethical Considerations

Chapter 4: Discussion of Findings
4.1 Analysis of Brand Portfolio Management Strategies
4.2 Evaluation of the Effectiveness of Brand Portfolio Management
4.3 Comparison of Different Brand Portfolio Management Models
4.4 Recommendations for Future Research

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Implications of the Study
5.4 Recommendations for Practitioners
5.5 Suggestions for Future Research

Overview on Strategic Management of Brand Portfolio:

Strategic Management of Brand Portfolio is a critical aspect of overall business strategy that involves the management, optimization, and growth of a company’s brand offerings. Brand portfolio management is essential for businesses to effectively organize and position their brands in the market, ensuring that each brand in the portfolio contributes to the overall success of the company.

Strategic management of brand portfolio involves making decisions on which brands to invest in, how to allocate resources among different brands, and how to differentiate and position each brand in the market. This requires a deep understanding of consumer behavior, market dynamics, and competitive landscape.

Successful brand portfolio management can lead to enhanced brand equity, increased market share, and improved profitability. However, managing a brand portfolio comes with challenges such as brand cannibalization, dilution of brand equity, and overlaps in brand positioning.

This research project aims to explore the best practices in strategic management of brand portfolio, identify challenges faced by companies in managing their brand portfolios, and provide recommendations for companies to optimize their brand portfolios for maximum impact and long-term success. By analyzing the literature, conducting empirical research, and drawing insights from real-world examples, this project seeks to contribute to the existing body of knowledge on brand portfolio management and provide practical guidance for companies looking to enhance their brand strategy.

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