[ad_1]

Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Research Problem
1.3 Research Questions
1.4 Research Objectives
1.5 Significance of the Study
1.6 Definition of Key Terms
1.7 Structure of the Thesis

Chapter 2: Literature Review
2.1 Concept of Brand Extensions
2.2 Importance of Brand Extensions
2.3 Success and Failure Factors of Brand Extensions
2.4 Models and Theories related to Brand Extensions
2.5 Previous Studies on Brand Extensions

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Techniques
3.5 Ethical Considerations

Chapter 4: Discussion of Findings
4.1 Overview of the Findings
4.2 Analysis of Key Findings
4.3 Comparison with Existing Literature
4.4 Implications for Practice
4.5 Recommendations for Future Research

Chapter 5: Conclusion and Summary
5.1 Summary of Key Findings
5.2 Conclusion
5.3 Contributions to Knowledge
5.4 Practical Implications
5.5 Limitations of the Study
5.6 Suggestions for Further Research

Brief Overview on Strategic Management of Brand Extensions:

Brand extensions refer to the practice of using an existing brand name to introduce a new product or service in a different category. Strategic management of brand extensions involves carefully planning and executing these brand expansions to leverage the existing brand equity and reach new markets.

The success of brand extensions depends on various factors such as brand fit, consumer perceptions, market trends, and competitive landscape. While successful brand extensions can enhance brand value and increase market share, unsuccessful ones can dilute brand equity and lead to financial losses.

This research project aims to examine the strategic management of brand extensions, focusing on identifying key success and failure factors, analyzing existing models and theories, and exploring the implications for practice. By conducting an in-depth literature review and empirical research, this study seeks to contribute to the understanding of best practices in managing brand extensions and provide insights for marketers and brand managers.

[ad_2]

---

Purchase Detail

Download the complete project materials to this project with Abstract, Chapters 1 – 5, References and Appendix (Questionaire, Charts, etc), Click Here to place an order via whatsapp. Got question or enquiry; Click here to chat us up via Whatsapp.
You can also call 08111770269 or +2348059541956 to place an order or use the whatsapp button below to chat us up.
Bank details are stated below.

Bank: UBA
Account No: 1021412898
Account Name: Starnet Innovations Limited

The Blazingprojects Mobile App

Download and install the Blazingprojects Mobile App from Google Play to enjoy over 50,000 project topics and materials from 73 departments, completely offline (no internet needed) with monthly update to topics, click here to install.