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Table of Content:
Chapter 1: Introduction
– Background of the study
– Rationale for the study
– Research questions
– Significance of the study
– Structure of the thesis

Chapter 2: Literature Review
– Definition of strategic management
– Importance of strategic management in business
– The relationship between strategic management and business performance
– Theoretical framework of strategic management
– Empirical studies on strategic management and business performance

Chapter 3: Research Methodology
– Research design
– Data collection methods
– Sample selection
– Data analysis techniques
– Limitations of the research methodology

Chapter 4: Discussion of Findings
– Presentation of research findings
– Analysis of findings
– Comparison with existing literature
– Implications for business practice
– Recommendations for future research

Chapter 5: Conclusion and Summary
– Summary of key findings
– Conclusions drawn from the study
– Contributions to existing literature
– Practical implications for businesses
– Recommendations for further research

Brief Overview on Strategic Management and Business Performance:

Strategic management is a vital process that involves the formulation and implementation of strategies to achieve organizational goals and objectives. It is essential for organizations to have a clear strategic direction in order to stay competitive in today’s dynamic business environment.

Business performance, on the other hand, refers to the achievement of business goals and objectives such as profitability, market share, and customer satisfaction. Strategic management plays a crucial role in influencing business performance by aligning the resources and capabilities of an organization with its external environment.

Research has shown that organizations that effectively utilize strategic management practices tend to outperform their competitors and achieve sustainable growth. By developing and implementing effective strategies, businesses can gain a competitive advantage and improve their overall performance.

This final year project will explore the relationship between strategic management and business performance, examining how different strategic management practices impact business outcomes. The research aims to provide valuable insights for businesses seeking to enhance their performance through strategic management initiatives.

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