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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Rationale for the Study
1.3 Research Questions
1.4 Objectives of the Study
1.5 Limitations of the Study
1.6 Scope of the Study

Chapter 2: Literature Review
2.1 Definition of Strategic Innovation
2.2 Importance of Strategic Innovation
2.3 New Product Development Process
2.4 Relationship Between Strategic Innovation and New Product Development
2.5 Previous Studies on Strategic Innovation and New Product Development

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis Techniques
3.4 Sampling Techniques
3.5 Ethical Considerations

Chapter 4: Discussion of Findings
4.1 Analysis of Data
4.2 Findings Related to Strategic Innovation
4.3 Findings Related to New Product Development
4.4 Comparison of Findings with Previous Studies
4.5 Implications of Findings for Practice

Chapter 5: Conclusion and Summary
5.1 Summary of Key Findings
5.2 Conclusion
5.3 Recommendations for Future Research
5.4 Implications for Practice
5.5 Contribution of the Study to the Field

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Strategic Innovation and New Product Development are essential components for businesses looking to stay competitive in today’s dynamic market. Strategic innovation involves the process of creating and implementing new ideas that drive business growth and differentiate a company from its competitors. New product development, on the other hand, focuses on bringing those innovative ideas to market through the design, production, and marketing of new products.

Strategic innovation is crucial for businesses as it allows them to adapt to changing market conditions, anticipate customer needs, and stay ahead of the competition. By constantly innovating and improving their products and services, companies can maintain a competitive edge and drive growth in their industry. New product development plays a key role in strategic innovation, as it enables companies to turn innovative ideas into tangible products that meet customer demands.

The process of strategic innovation and new product development involves a series of steps, including idea generation, concept development, market research, prototyping, testing, and commercialization. Each stage of the process requires careful planning, collaboration, and strategic decision-making to ensure the success of the new product in the market.

In conclusion, strategic innovation and new product development are essential for businesses looking to succeed in today’s competitive market. By constantly innovating and bringing new products to market, companies can differentiate themselves from their competitors, meet customer needs, and drive business growth. This final year project will explore the relationship between strategic innovation and new product development and provide valuable insights for businesses seeking to enhance their innovation capabilities and drive growth in their industry.

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