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Table of Contents:
Chapter 1: Introduction
1.1 Background of the Study
1.2 Research Problem
1.3 Research Questions
1.4 Significance of the Study
1.5 Definition of Key Terms
Chapter 2: Literature Review
2.1 Evolution of Brand Repositioning
2.2 Importance of Brand Repositioning
2.3 Factors Influencing Brand Repositioning
2.4 Case Studies on Strategic Brand Repositioning
2.5 The Impact of the COVID-19 Pandemic on Brand Repositioning
Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Methods
Chapter 4: Discussion of Findings
4.1 Overview of the Findings
4.2 Analysis of Findings
4.3 Implications for Strategic Brand Repositioning
4.4 Recommendations for Future Research
Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Practitioners
Brief Overview on Strategic brand repositioning in post-pandemic markets:
The COVID-19 pandemic has significantly impacted the business landscape, forcing companies to adapt their strategies to survive in the new normal. Strategic brand repositioning has become crucial for businesses to remain relevant and competitive in the post-pandemic markets. This final year project aims to explore the concept of strategic brand repositioning in the context of post-pandemic markets.
The project will begin with an introduction that sets the stage for the study by providing background information on the topic and outlining the research problem and questions. The literature review will delve into the evolution of brand repositioning, its importance, and the factors influencing brand repositioning in the post-pandemic era. Case studies will be analyzed to understand successful strategies and the impact of the pandemic on brand repositioning.
The research methodology section will detail the research design, data collection methods, sampling techniques, and data analysis methods used in the study. The discussion of findings will present an overview of the research findings, analyze the implications for strategic brand repositioning, and provide recommendations for future research in the field.
In conclusion, the project will summarize the findings, draw conclusions on the significance of strategic brand repositioning in post-pandemic markets, and offer recommendations for practitioners looking to reposition their brands effectively in the new business landscape.
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