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Introduction

Prospect theory, a behavioral economics theory developed by Daniel Kahneman and Amos Tversky, has gained significant attention in the field of finance and decision-making. This theory suggests that individuals do not make decisions based on rational calculations of probabilities, but rather on subjective perceptions of gains and losses. In financial decision-making, this can lead to bias and suboptimal choices, affecting investment strategies, risk management, and overall financial outcomes. Understanding how prospect theory applies in financial decision-making is essential for investors, financial advisors, and policymakers to make better-informed decisions.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Overview of Prospect Theory
2.2 Prospect Theory Applications in Finance
2.3 Behavioral Biases in Financial Decision-Making
2.4 Empirical Studies on Prospect Theory in Finance
2.5 Prospect Theory vs. Traditional Finance Theory
2.6 Prospect Theory and Risk Management
2.7 Prospect Theory and Investor Behavior
2.8 Prospect Theory and Portfolio Management
2.9 Criticisms of Prospect Theory
2.10 Future Research Directions

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection
3.3 Sampling Methods
3.4 Data Analysis Techniques
3.5 Variables and Measurements
3.6 Hypothesis Development
3.7 Ethical Considerations
3.8 Limitations of Methodology

Chapter 4: Discussion of Findings
4.1 Descriptive Statistics
4.2 Hypothesis Testing
4.3 Data Interpretation
4.4 Comparison with Previous Studies
4.5 Implications for Financial Decision-Makers
4.6 Practical Recommendations
4.7 Future Research Opportunities

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusions
5.3 Limitations of the Study
5.4 Implications for Practice
5.5 Recommendations for Future Research

Thesis Overview on Prospect Theory Applications in Financial Decision-Making

Prospect theory, a groundbreaking concept in behavioral economics, challenges the traditional assumptions of rational decision-making in finance. This thesis explores the applications of prospect theory in financial decision-making, shedding light on how individuals perceive and respond to gains and losses when making investment choices.

Chapter 1 delves into the introduction of the thesis, providing the background of the study, defining the problem statement, objectives, limitations, scope, significance, and structure of the thesis, with a definition of key terms to set the stage for the subsequent chapters.

Chapter 2 conducts a comprehensive literature review on prospect theory, its applications in finance, behavioral biases in financial decision-making, empirical studies on prospect theory in finance, comparisons with traditional finance theory, risk management implications, investor behavior, portfolio management strategies, criticisms, and future research directions.

Chapter 3 outlines the research methodology employed in the study, detailing the research design, data collection methods, sampling techniques, data analysis procedures, variables and measurements, hypothesis development, ethical considerations, and limitations of the methodology used.

Chapter 4 discusses the findings derived from the research, including descriptive statistics, hypothesis testing results, data interpretation, comparisons with previous studies, implications for financial decision-makers, practical recommendations, and opportunities for future research in the field.

Chapter 5 concludes the thesis, providing a summary of findings, key conclusions drawn from the study, limitations acknowledged, implications for practice, and recommendations for future research to advance the understanding of prospect theory applications in financial decision-making.

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