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Introduction

Promotional videos and trailers have become an integral part of marketing strategies for various industries, including the entertainment industry. With the rise of streaming services such as Netflix, Hulu, and Amazon Prime, the way in which these promotional materials are created and distributed has significantly evolved. This thesis aims to analyze the aesthetic elements of promotional videos and trailers across different streaming services, exploring how these elements impact viewer engagement and consumption behavior.

1.1 Introduction

1.2 Background of Study

1.3 Problem Statement

1.4 Objective of Study

1.5 Limitation of Study

1.6 Scope of Study

1.7 Significance of Study

1.8 Structure of the Thesis

1.9 Definition of Terms

Chapter Two: Literature Review

2.1 Evolution of Promotional Videos and Trailers

2.2 Aesthetics in Marketing and Advertising

2.3 Impact of Aesthetics on Viewer Engagement

2.4 Streaming Services and Marketing Strategies

2.5 Audience Perception of Promotional Materials

2.6 Cross-Cultural Analysis of Promotional Videos

2.7 Technology and Aesthetics in Marketing

2.8 The Role of Social Media in Promotional Campaigns

2.9 Branding and Visual Identity in Promotional Materials

2.10 Ethical Considerations in Promotional Videos

Chapter Three: Research Methodology

3.1 Research Design

3.2 Data Collection Methods

3.3 Sample Selection

3.4 Data Analysis Techniques

3.5 Instrumentation and Tools

3.6 Ethical Considerations

3.7 Pilot Testing

3.8 Limitations of the Research Methodology

Chapter Four: Discussion of Findings

4.1 Analysis of Promotional Videos and Trailers

4.2 Comparison of Aesthetic Elements Across Streaming Services

4.3 Impact of Aesthetics on Viewer Engagement

4.4 Viewer Perceptions and Preferences

4.5 Recommendations for Marketing Strategies

4.6 Implications for Future Research

Chapter Five: Conclusion and Summary

In conclusion, this thesis aims to provide a comprehensive analysis of the aesthetic elements in promotional videos and trailers across streaming services, shedding light on their impact on viewer engagement and consumption behavior. By examining these elements within a critical framework, this research seeks to contribute to the understanding of marketing strategies in the digital age.

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