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Introduction

In recent years, there has been a growing concern over the prevalence of unhealthy eating habits and the associated health consequences such as obesity, cardiovascular diseases, and diabetes. Promoting healthy eating behavior is crucial in addressing these issues and improving public health outcomes. One approach that has gained popularity in the field of behavioral economics is nudge theory, which suggests that small changes in the environment can influence individuals’ decision-making processes towards healthier choices. This thesis aims to explore the application of nudge theory in promoting healthy eating habits and its effectiveness in influencing consumers’ food choices.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Overview of healthy eating behavior
2.2 Nudge theory and its applications
2.3 Previous studies on nudge interventions in promoting healthy eating
2.4 Factors influencing food choices
2.5 Role of environment in shaping eating behavior
2.6 Criticisms of nudge theory
2.7 Effectiveness of nudge interventions
2.8 Ethical considerations in nudge interventions
2.9 Cultural influences on food choices
2.10 Theoretical framework for promoting healthy eating through nudge theory

Chapter 3: Research Methodology
3.1 Research design
3.2 Sampling technique
3.3 Data collection methods
3.4 Data analysis techniques
3.5 Variables and measures
3.6 Ethical considerations
3.7 Pilot study
3.8 Limitations of the research

Chapter 4: Findings
4.1 Demographic characteristics of the sample
4.2 Awareness and attitudes towards healthy eating
4.3 Impact of nudge interventions on food choices
4.4 Preferences for nudge strategies
4.5 Effectiveness of nudge interventions in promoting healthy eating
4.6 Barriers to healthy eating behavior change
4.7 Recommendations for future nudge interventions
4.8 Implications for public health policies

Chapter 5: Conclusion and Summary
5.1 Summary of findings
5.2 Implications for practice
5.3 Recommendations for future research
5.4 Conclusion

Thesis Overview

Promoting healthy eating through nudge theory applications is a research study that aims to investigate the effectiveness of using nudge interventions to promote healthy eating behavior among consumers. The thesis is structured into five chapters, starting with an introduction that provides the background of the study, problem statement, objectives, limitations, scope, significance, structure, and definition of terms. The literature review chapter discusses the theoretical framework, previous studies on nudge interventions, factors influencing food choices, and ethical considerations in nudge interventions. The research methodology chapter outlines the research design, sampling technique, data collection methods, data analysis techniques, variables and measures, ethical considerations, pilot study, and limitations of the research. The findings chapter presents the results of the study, including the demographic characteristics of the sample, awareness and attitudes towards healthy eating, impact of nudge interventions, preferences for nudge strategies, effectiveness of nudge interventions, barriers to healthy eating behavior change, and recommendations for future nudge interventions. The conclusion and summary chapter provides a summary of findings, implications for practice, recommendations for future research, and a conclusion.

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