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Introduction

In recent years, memes have become a prevalent form of cultural communication in the digital age. With the rise of social media platforms such as Facebook, Instagram, and Twitter, memes have quickly become a popular way for individuals to express ideas, opinions, and emotions in a succinct and humorous manner. This form of communication often consists of images, videos, or phrases that are shared and modified by users, creating a new mode of cultural expression that is both dynamic and ever-evolving.

Background of Study

The study of memes as a form of cultural communication is a relatively new field of research that has emerged in response to the widespread adoption of social media platforms. Memes have been found to play a significant role in shaping popular culture, influencing public opinion, and even driving political discourse. Understanding how memes are created, shared, and interpreted can provide valuable insights into the ways in which individuals communicate and connect with one another in the digital age.

Problem Statement

Despite the growing popularity of memes, there is a lack of comprehensive research on this unique form of cultural communication. Many studies have focused on the content and spread of memes, but few have delved into the underlying mechanisms that drive their creation and interpretation. Additionally, there is a need to explore the impact of memes on society, including how they shape perceptions, beliefs, and behaviors.

Objective of Study

The primary objective of this thesis is to investigate memes as a new form of cultural communication and their impact on society. By analyzing the creation, dissemination, and reception of memes, this study aims to uncover the ways in which memes shape popular culture and influence social interactions. Additionally, this research seeks to explore the potential implications of memes for communication theory and practice.

Limitation of Study

It is important to note that this study has certain limitations that may impact the generalizability of its findings. The research is primarily focused on the analysis of memes in the context of Western culture and may not capture the full range of cultural variations in meme creation and interpretation. Additionally, the study relies on secondary sources of data, such as academic articles and online sources, which may be subject to bias or inaccuracies.

Scope of Study

This thesis will focus on the analysis of memes as a form of cultural communication in the digital age. The study will examine the characteristics of memes, the processes involved in their creation and dissemination, and the effects of memes on society. Additionally, this research will consider the potential implications of memes for communication theory and practice in a rapidly evolving media landscape.

Significance of Study

This research has the potential to contribute significantly to the field of communication studies by shedding light on the role of memes in shaping contemporary culture. By exploring the cultural, social, and political implications of memes, this study can provide valuable insights into the ways in which individuals communicate and connect with one another in the digital age. Additionally, this research may inform future studies on meme culture and its impact on society.

Structure of the Thesis

Chapter One: Introduction
1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter Two: Literature Review
– Evolution of memes
– Characteristics of memes
– Theories of meme creation and spread
– Impact of memes on society
– Memes and cultural communication
– Memes and social media
– Memes and political discourse
– Ethical considerations in meme culture
– Memes and humor
– Memes and identity formation

Chapter Three: Research Methodology
– Research design
– Data collection methods
– Data analysis techniques
– Sampling procedure
– Ethical considerations
– Limitations of the study
– Research validity
– Research reliability

Chapter Four: Discussion of Findings
– Analysis of meme content
– Trends in meme creation and dissemination
– Cultural implications of memes
– Social effects of memes
– Political influence of memes
– User engagement with memes
– Memes and identity construction
– Future directions in meme research

Chapter Five: Conclusion and Summary
– Summary of key findings
– Implications for communication theory and practice
– Recommendations for future research
– Conclusion

Thesis Overview

Memes have become a ubiquitous form of cultural communication in the digital age, shaping popular culture, influencing public opinion, and driving political discourse. This thesis investigates memes as a new mode of communication and their impact on society, exploring the creation, dissemination, and interpretation of memes in a rapidly evolving media landscape. By analyzing the characteristics, processes, and effects of memes, this research aims to provide valuable insights into the ways in which individuals communicate and connect with one another through this unique form of cultural expression. Through a comprehensive examination of meme culture, this study seeks to contribute to the field of communication studies and inform future research on the role of memes in shaping contemporary culture.

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