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Introduction

In recent years, the use of mobile applications (apps) has become increasingly prevalent in various industries, including event planning and management. Mobile apps offer event organizers and attendees a convenient and efficient way to access information, communicate and interact with each other, and enhance the overall event experience. As such, this study aims to investigate the use of mobile apps in event planning and management, with a focus on identifying the benefits, challenges, and best practices associated with their implementation.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 The evolution of event planning and management
2.2 The rise of mobile technology in event industry
2.3 Benefits of using mobile apps in event planning
2.4 Challenges of implementing mobile apps in event planning
2.5 Best practices for utilizing mobile apps in event management
2.6 Impact of mobile apps on attendee engagement
2.7 Case studies of successful mobile app implementations in event planning
2.8 Comparison of different types of event planning apps
2.9 The future of mobile apps in event management
2.10 Summary of key findings from literature review

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sample selection
3.4 Data analysis techniques
3.5 Ethical considerations
3.6 Pilot testing
3.7 Validity and reliability
3.8 Research limitations
3.9 Research contributions

Chapter 4: Discussion of Findings
4.1 Overview of research findings
4.2 Analysis of survey results
4.3 Comparison of findings with existing literature
4.4 Implications for event planning and management practitioners
4.5 Recommendations for future research
4.6 Conclusion

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Conclusion
5.3 Recommendations for event planners and organizers
5.4 Contributions to the field of event management
5.5 Limitations and suggestions for future research

Thesis Overview

The use of mobile apps in event planning and management has become a common practice in the industry. This thesis aims to investigate the benefits, challenges, and best practices associated with the implementation of mobile apps in event planning.

Chapter 1 provides an introduction to the topic, including the background of the study, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definition of terms.

Chapter 2 reviews the existing literature on the evolution of event planning, the rise of mobile technology in the event industry, benefits, challenges, best practices, impact on attendee engagement, case studies, comparison of app types, and the future of mobile apps in event management.

Chapter 3 outlines the research methodology, including design, data collection methods, sample selection, analysis techniques, ethical considerations, validity, reliability, limitations, and contributions.

Chapter 4 presents a discussion of findings, including an overview of results, analysis, comparison with literature, implications, recommendations, and conclusion.

Chapter 5 concludes the thesis with a summary of key findings, recommendations, contributions, limitations, and suggestions for future research in the field of event planning using mobile apps.

Overall, this thesis aims to provide valuable insights into the use of mobile apps in event planning and management, and offer practical recommendations for industry practitioners to enhance their event experiences through the effective utilization of mobile technology.

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