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Introduction

Augmented reality (AR) has emerged as a promising technology with the potential to revolutionize the way tourists experience destinations and how marketers promote these destinations. By overlaying digital information on the physical world, AR offers a unique and immersive experience that can enhance visitor engagement and create new opportunities for destination marketing. However, the use of AR in tourism and destination marketing is still in its infancy, with limited research on its effectiveness and best practices. This research aims to address this gap by investigating the use of augmented reality in tourism and destination marketing.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Definition and Evolution of Augmented Reality
2.2 Theoretical Frameworks for Augmented Reality in Tourism
2.3 Previous Studies on Augmented Reality in Tourism
2.4 Benefits and Challenges of Using AR in Tourism
2.5 Augmented Reality Applications in Destination Marketing
2.6 User Experience and Engagement in AR Tourism
2.7 AR Technology Adoption in Tourism Industry
2.8 Best Practices for Implementing AR in Tourism
2.9 Future Trends in AR Tourism
2.10 Summary of Literature Review

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling and Sampling Techniques
3.4 Data Analysis Techniques
3.5 Research Instruments
3.6 Ethical Considerations
3.7 Validity and Reliability
3.8 Limitations of the Research

Chapter 4: Discussion of Findings
4.1 Overview of the Study
4.2 Analysis of Data
4.3 Discussion of Key Findings
4.4 Implications for Tourism Industry
4.5 Recommendations for Destination Marketers
4.6 Future Research Directions

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Contribution to Knowledge
5.4 Practical Implications
5.5 Limitations of the Study
5.6 Recommendations for Future Research

Thesis Overview

The use of augmented reality in tourism and destination marketing is a relatively new but rapidly growing area of research. This thesis aims to explore the potential of AR technology in enhancing tourist experiences and improving destination marketing efforts. The study will begin by providing an overview of the background and context of AR technology in tourism, identifying the research problem, objectives, scope, and significance of the study. The literature review will analyze existing studies on AR in tourism, discussing theoretical frameworks, benefits, challenges, best practices, and future trends in the field. The research methodology will outline the design, data collection, sampling, analysis, and ethical considerations of the study. The discussion of findings will present the analysis and interpretation of data, along with implications for the tourism industry and recommendations for marketers. Finally, the conclusion will summarize the key findings, contributions to knowledge, practical implications, limitations, and future research directions in the field of AR in tourism and destination marketing.

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