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Introduction

In today’s digital age, social media platforms such as Instagram have become an integral part of our daily lives. With over one billion monthly active users, Instagram has quickly risen to prominence as a powerful tool for self-expression, creativity, and self-promotion. For many users, Instagram serves as a platform to curate their personal brand, showcase their talents, and attract followers. However, there is a fine line between using Instagram as a creative outlet and simply engaging in constant self-promotion. This thesis aims to investigate the dichotomy between Instagram curation as a creative outlet and constant self-promotion, exploring the impact it has on individuals’ mental health, self-esteem, and overall well-being.

Table of Contents

Chapter 1: Introduction
1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Evolution of Social Media
2.2 Instagram as a Cultural Phenomenon
2.3 The Psychology of Self-Promotion
2.4 The Concept of Authenticity on Instagram
2.5 Impact of Instagram on Mental Health
2.6 Influencer Culture on Instagram
2.7 Consumer Behavior on Instagram
2.8 Instagram Curation as a Reflection of Self-Identity
2.9 Ethical Considerations in Self-Promotion
2.10 The Future of Instagram Curation

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Procedures
3.5 Ethical Considerations
3.6 Validity and Reliability
3.7 Research Limitations
3.8 Research Implications

Chapter 4: Discussion of Findings
4.1 Overview of Data Collected
4.2 Analysis of Instagram Curation Practices
4.3 Comparison of Creative Outlet vs. Self-Promotion
4.4 Impact on Mental Health and Well-being
4.5 Implications for Social Media Users
4.6 Recommendations for Future Research

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Implications for Individuals and Society
5.3 Contributions to Existing Literature
5.4 Recommendations for Social Media Users
5.5 Conclusion

Thesis Overview

Instagram has revolutionized the way we connect, communicate, and express ourselves in the digital age. While the platform offers endless opportunities for creativity and self-promotion, the line between showcasing one’s authentic self and constructing a carefully curated facade has become increasingly blurred. This thesis delves into the complexities of Instagram curation as a creative outlet versus constant self-promotion, examining the psychological and societal implications of these practices. Through a comprehensive literature review, in-depth research methodology, and thoughtful discussion of findings, this study aims to shed light on the impact of Instagram on individuals’ mental health, self-esteem, and overall well-being. By exploring the dichotomy between authenticity and self-promotion on Instagram, this thesis seeks to provide valuable insights for social media users, researchers, and policymakers alike.

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