[ad_1]

Introduction:

Generative AI technology has been rapidly advancing in recent years, revolutionizing various industries such as fashion, entertainment, and marketing. One area of interest is the creation of virtual influencers and brand ambassadors, which are computer-generated personalities that can engage with audiences in a human-like manner. These virtual entities have the potential to redefine the way brands interact with consumers, offering a unique and innovative approach to marketing and advertising. This thesis aims to explore the use of Generative AI in creating virtual influencers and brand ambassadors, examining the opportunities and challenges associated with this emerging technology.

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter Two: Literature Review
– Evolution of Generative AI technology
– Virtual influencers and brand ambassadors in the marketing industry
– Impact of virtual influencers on consumer behavior
– Ethical considerations of using virtual influencers
– Case studies of successful virtual influencer campaigns
– Comparison of virtual influencers with human influencers
– Challenges of creating and managing virtual influencers
– Future trends in the use of Generative AI for brand ambassadors
– Consumer perceptions of virtual influencers
– Legal implications of using virtual influencers in marketing

Chapter Three: Research Methodology
– Research design and approach
– Data collection methods
– Sampling techniques
– Data analysis procedures
– Ethical considerations
– Validity and reliability
– Limitations of the research
– Challenges faced during data collection

Chapter Four: Discussion of Findings
– Analysis of data collected
– Comparison of findings with existing literature
– Implications for marketing practice
– Recommendations for future research
– Practical implications for marketers
– Limitations of the study

Chapter Five: Conclusion and Summary
– Overview of key findings
– Summary of research objectives
– Contributions to existing knowledge
– Implications for marketing practice
– Recommendations for future research
– Conclusion and final thoughts

Thesis Overview:

Generative AI technology has been at the forefront of innovation in recent years, with applications across various industries, including marketing and advertising. Virtual influencers and brand ambassadors, created using Generative AI, have emerged as a unique and engaging way for brands to connect with consumers. This thesis aims to explore the use of Generative AI in creating virtual influencers and brand ambassadors, delving into the opportunities and challenges associated with this emerging technology.

The literature review will provide a comprehensive overview of Generative AI technology, the evolution of virtual influencers, consumer perceptions, ethical considerations, and legal implications. The research methodology will outline the approach taken to conduct the study, including data collection methods, sampling techniques, and analysis procedures.

The discussion of findings will analyze the data collected, compare findings with existing literature, and provide recommendations for marketers. The conclusion and summary will offer an overview of key findings, contributions to existing knowledge, implications for practice, and future research directions.

Overall, this thesis aims to contribute to the growing body of research on Generative AI and its applications in marketing, specifically in the creation of virtual influencers and brand ambassadors. By examining the opportunities and challenges associated with this technology, this study seeks to provide insights for marketers looking to leverage virtual influencers in their campaigns.

[ad_2]

---

Purchase Detail

Download the complete project materials to this project with Abstract, Chapters 1 – 5, References and Appendix (Questionaire, Charts, etc), Click Here to place an order via whatsapp. Got question or enquiry; Click here to chat us up via Whatsapp.
You can also call 08111770269 or +2348059541956 to place an order or use the whatsapp button below to chat us up.
Bank details are stated below.

Bank: UBA
Account No: 1021412898
Account Name: Starnet Innovations Limited

The Blazingprojects Mobile App

Download and install the Blazingprojects Mobile App from Google Play to enjoy over 50,000 project topics and materials from 73 departments, completely offline (no internet needed) with monthly update to topics, click here to install.