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Table of Contents

Chapter 1: Introduction
– Background of the study
– Statement of the problem
– Importance of the study
– Research questions
– Objectives of the study
– Limitations of the study
– Scope of the study

Chapter 2: Literature Review
– Evolution of art in advertising
– Digital advertising trends
– Use of art in digital advertising
– Impact of digital advertising on art industry

Chapter 3: Research Methodology
– Research design
– Data collection methods
– Data analysis techniques
– Sampling strategy

Chapter 4: Discussion of Findings
– Analysis of data
– Comparison of findings with existing literature
– Implications of findings for digital advertising and art industry

Chapter 5: Conclusion and Summary
– Summary of key findings
– Contributions to the field
– Recommendations for future research
– Conclusion

Brief Overview of Thesis: From Canvas to Clicks: The Evolution of Art in Digital Advertising

The thesis explores the transformation of art in the realm of advertising with the advent of digital platforms. It delves into the history of art in advertising, tracing its evolution from traditional mediums to digital formats. The study investigates the impact of digital advertising on the art industry, analyzing how artists and marketers are leveraging technology to connect with audiences in innovative ways.

Through a comprehensive literature review, the thesis examines current trends in digital advertising and the use of art as a strategic tool in campaigns. It discusses the challenges and opportunities posed by the digital landscape, highlighting the ways in which artists and advertisers are adapting to this new paradigm.

Using a research methodology that combines qualitative and quantitative approaches, the thesis presents findings that shed light on the dynamic relationship between art and digital advertising. It concludes with a summary of key insights and recommendations for future research in this rapidly evolving field.

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