[ad_1]

**Thesis Overview:**

Augmented reality (AR) technology has gained significant attention in recent years due to its ability to overlay virtual information on the real world environment. This technology has been widely used in various industries, including marketing and advertising. The potential of AR for location-based marketing and advertising is immense, as it allows businesses to create interactive and engaging experiences for their customers at specific locations. This thesis aims to explore the potential of augmented reality for location-based marketing and advertising, and how businesses can leverage this technology to reach their target audience in a more personalized and impactful way.

**Chapter One: Introduction**
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

**Chapter Two: Literature Review**
2.1 Overview of Augmented Reality technology
2.2 Evolution of location-based marketing and advertising
2.3 The impact of AR on consumer behavior
2.4 Case studies of successful AR marketing campaigns
2.5 Challenges and limitations of AR in marketing and advertising
2.6 Integration of AR with other marketing strategies
2.7 Future trends in AR for marketing and advertising
2.8 Ethical considerations in AR marketing
2.9 Comparison of AR with other emerging technologies
2.10 Best practices for implementing AR in marketing and advertising

**Chapter Three: Research Methodology**
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Procedures
3.5 Research Instrumentation
3.6 Ethical Considerations
3.7 Pilot Study
3.8 Limitations of the Research

**Chapter Four: Discussion of Findings**
4.1 Analysis of case studies on AR-based marketing campaigns
4.2 Comparison of AR with traditional marketing strategies
4.3 Consumer attitudes towards AR in marketing and advertising
4.4 Effectiveness of AR in driving sales and brand engagement
4.5 Challenges faced by businesses in implementing AR marketing campaigns
4.6 Recommendations for improving the use of AR in marketing and advertising
4.7 Future research directions in AR for location-based marketing

**Chapter Five: Conclusion and Summary**
5.1 Summary of key findings
5.2 Implications for businesses and marketers
5.3 Conclusion
5.4 Recommendations for future research
5.5 Contribution to the field of marketing and advertising

In conclusion, this thesis aims to provide a comprehensive overview of the potential of augmented reality for location-based marketing and advertising. By exploring the current trends, challenges, and opportunities in this field, businesses can better understand how to leverage AR technology to create engaging and personalized experiences for their customers. With the rapid advancements in AR technology, there is immense potential for businesses to revolutionize their marketing strategies and connect with consumers in a more meaningful way.

[ad_2]

---

Purchase Detail

Download the complete project materials to this project with Abstract, Chapters 1 – 5, References and Appendix (Questionaire, Charts, etc), Click Here to place an order via whatsapp. Got question or enquiry; Click here to chat us up via Whatsapp.
You can also call 08111770269 or +2348059541956 to place an order or use the whatsapp button below to chat us up.
Bank details are stated below.

Bank: UBA
Account No: 1021412898
Account Name: Starnet Innovations Limited

The Blazingprojects Mobile App

Download and install the Blazingprojects Mobile App from Google Play to enjoy over 50,000 project topics and materials from 73 departments, completely offline (no internet needed) with monthly update to topics, click here to install.