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Introduction

Social media has become an integral part of modern society, enabling individuals to connect, share information, and engage in discussions on various topics, including politics. The rise of social media platforms such as Facebook, Twitter, and Instagram has transformed the way political communication takes place, providing new channels for political actors to reach and engage with the public. This has raised questions about the impact of social media on political communication, including issues related to the spread of misinformation, filter bubbles, and the potential for social media to influence political outcomes.

This thesis aims to explore the impact of social media on political communication, focusing on how social media platforms shape the way political information is disseminated, consumed, and discussed. By examining the role of social media in contemporary political communication, this study seeks to contribute to a better understanding of the opportunities and challenges that social media present for political actors, policymakers, and the public.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Theoretical frameworks of political communication
2.2 Evolution of social media in political communication
2.3 Impact of social media on political campaigns
2.4 Social media and political participation
2.5 Social media and political polarization
2.6 Social media and fake news
2.7 Regulation of social media in political communication
2.8 Social media and civic engagement
2.9 Social media and public opinion
2.10 Social media and political activism

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling techniques
3.4 Data analysis procedures
3.5 Ethical considerations
3.6 Research limitations
3.7 Research validity
3.8 Research reliability

Chapter 4: Discussion of Findings
4.1 Overview of findings
4.2 Impact of social media on political information dissemination
4.3 Influence of social media on political discussion and engagement
4.4 Challenges of social media in political communication
4.5 Opportunities for political actors on social media
4.6 Recommendations for improving political communication on social media
4.7 Implications for policymakers
4.8 Future research directions

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Contributions to the field
5.3 Implications for practice
5.4 Recommendations for future research

Thesis Overview:

Social media has revolutionized political communication, providing new opportunities for political actors to engage with the public and shape political discourse. However, the impact of social media on political communication is complex, with both positive and negative consequences. This thesis explores the role of social media in political communication, examining its influence on political campaigns, participation, polarization, fake news, and public opinion. By analyzing the impact of social media on political communication, this study aims to provide insights into how social media can be used to enhance political engagement, while also addressing the challenges and risks associated with its use. Through a thorough review of existing literature, an exploration of research methodology, and a detailed discussion of findings, this thesis seeks to contribute to a deeper understanding of the implications of social media for political communication and provide recommendations for improving political communication in the digital age.

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