Exploring the effectiveness of transmedia storytelling in film promotion – Complete Phd and Masters Thesis

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Introduction

Transmedia storytelling has become an increasingly popular strategy in the film industry for promoting new releases and engaging with audiences on multiple platforms. By creating a cohesive narrative that spans across various media outlets such as film, television, social media, and video games, filmmakers are able to immerse audiences in the world of their film and generate excitement leading up to its release. This thesis will explore the effectiveness of transmedia storytelling in film promotion, examining how this approach can impact audience engagement, brand awareness, and ultimately box office success.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 History of transmedia storytelling
2.2 Theoretical framework of transmedia storytelling
2.3 Effects of transmedia storytelling on audience engagement
2.4 Impact of transmedia storytelling on brand awareness
2.5 Transmedia storytelling in the film industry
2.6 Case studies of successful transmedia storytelling campaigns
2.7 Challenges and limitations of transmedia storytelling
2.8 Ethical considerations in transmedia storytelling
2.9 Future trends in transmedia storytelling
2.10 Summary of literature review

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sample selection
3.4 Data analysis techniques
3.5 Ethical considerations
3.6 Pilot study
3.7 Variables and measures
3.8 Limitations of the study

Chapter 4: Discussion of Findings
4.1 Analysis of data
4.2 Comparison of findings with existing literature
4.3 Implications for the film industry
4.4 Recommendations for future research
4.5 Practical implications for filmmakers
4.6 Conclusion

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Contribution to literature
5.3 Practical implications
5.4 Limitations of the study
5.5 Directions for future research

Thesis Overview

Transmedia storytelling has emerged as a powerful tool in the film industry for promoting new releases and engaging with audiences in innovative ways. This thesis aims to explore the effectiveness of transmedia storytelling in film promotion, analyzing how this approach can impact audience engagement, brand awareness, and box office success.

Chapter 1 provides an introduction to the study, outlining the background, problem statement, objectives, scope, significance, and structure of the thesis. Chapter 2 conducts a comprehensive literature review on the history, theoretical framework, effects, and challenges of transmedia storytelling in the film industry.

Chapter 3 outlines the research methodology, including research design, data collection methods, sample selection, data analysis techniques, and ethical considerations. Chapter 4 presents a detailed discussion of the findings, analyzing the data, comparing with existing literature, and discussing implications for the film industry.

Finally, Chapter 5 offers a conclusion and summary of key findings, highlighting the contribution to literature, practical implications, limitations of the study, and directions for future research. This thesis aims to provide valuable insights into the potential benefits and challenges of transmedia storytelling in film promotion, offering recommendations for filmmakers and researchers in this rapidly evolving field.

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