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Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Limitations of the Study
1.7 Scope of the Study

Chapter 2: Literature Review
2.1 Introduction to Social Media Branding
2.2 Importance of Visual Elements in Branding
2.3 Theoretical Frameworks on Audience Engagement
2.4 Previous Studies on Visual Elements in Social Media Branding
2.5 Gaps in Literature

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Overview of Data Collected
4.2 Analysis of Visual Elements Impact on Audience Engagement
4.3 Comparison to Existing Literature
4.4 Implications for Practitioners

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusions
5.3 Recommendations for Future Research
5.4 Practical Implications for Social Media Branding

Brief Overview of Thesis

The thesis “Exploring the Artistic Side of Social Media Branding: How Visual Elements Impact Audience Engagement” aims to investigate the role of visual elements in social media branding and how they influence audience engagement. The study will explore existing literature on social media branding, visual elements, and audience engagement to identify gaps in current knowledge. Through a mixed methods research approach, data will be collected from social media users to analyze the impact of visual elements on their engagement with brand content. The findings of the study will provide insights for practitioners on leveraging visual elements for effective social media branding strategies.

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