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Introduction

In recent years, neuromarketing has emerged as a powerful tool for marketers to understand consumer behavior at a subconscious level. By utilizing techniques such as brain imaging and biometric measurements, companies can gain valuable insights into the preferences and decision-making processes of individuals. However, this innovative approach raises a number of legal and ethical concerns, particularly when it comes to the use of subliminal advertising techniques.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 History of Neuromarketing
2.2 Legal and Ethical Considerations in Marketing
2.3 Subliminal Advertising Techniques
2.4 Regulation of Advertising Practices
2.5 Consumer Protection Laws
2.6 Case Studies in Neuromarketing
2.7 Criticisms of Neuromarketing
2.8 Ethical Frameworks in Marketing
2.9 Neuroethics
2.10 International Perspectives on Neuromarketing Regulation

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sample Selection
3.4 Data Analysis Techniques
3.5 Ethical Considerations
3.6 Pilot Study
3.7 Questionnaire Development
3.8 Validity and Reliability

Chapter 4: Discussion of Findings
4.1 Analysis of Data
4.2 Legal Implications of Neuromarketing
4.3 Ethical Implications of Neuromarketing
4.4 Comparison of International Regulations
4.5 Recommendations for Future Research
4.6 Implications for Marketing Practices
4.7 Case Studies on Ethical Dilemmas
4.8 Public Perception of Neuromarketing

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Implications for the Marketing Industry
5.4 Recommendations for Policy Makers
5.5 Future Directions for Research

Thesis Overview:

The field of neuromarketing has gained significant attention in recent years for its potential to revolutionize traditional marketing practices. By tapping into the subconscious mind of consumers, companies can tailor their advertising strategies to maximize impact and influence purchasing decisions. However, this cutting-edge approach raises a number of legal and ethical considerations, particularly when it comes to the use of subliminal advertising techniques.

This thesis aims to examine the legal and ethical implications of neuromarketing, with a specific focus on the regulation of subliminal advertising. Through a comprehensive literature review, the study will explore the history of neuromarketing, the current regulatory landscape, and ethical frameworks in marketing. The research methodology will involve a mix of qualitative and quantitative approaches, including data collection through surveys and interviews.

The discussion of findings will analyze the data gathered and provide insights into the legal and ethical implications of neuromarketing practices. By comparing international regulations and case studies, the study aims to highlight best practices and identify areas for improvement. The conclusion will summarize the key findings, discuss implications for the marketing industry, and provide recommendations for future research and policy-making.

Overall, this thesis seeks to contribute to the ongoing discourse on neuromarketing regulation and provide valuable insights for marketers, policymakers, and consumers alike.

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