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Introduction:
In recent years, the use of neuromarketing and consumer neuroscience has gained significant attention in the field of marketing and consumer behavior. These emerging technologies have the ability to provide valuable insights into consumer preferences, decision-making processes, and behavior by studying the brain’s responses to various marketing stimuli. However, as these technologies continue to evolve and become more widespread, there are growing concerns regarding the legal and ethical implications of using neuroscientific techniques to influence consumer behavior. This thesis aims to critically examine the legal and ethical considerations of neuromarketing and consumer neuroscience, with a focus on understanding the implications for both consumers and marketers.

1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter Two: Literature Review
– Overview of Neuromarketing and Consumer Neuroscience
– Legal and Ethical issues in Neuromarketing
– Consumer Perceptions of Neuromarketing
– Regulatory Frameworks for Neuromarketing
– Ethical Guidelines for Neuromarketing Research
– Case Studies on Ethical Concerns in Neuromarketing
– Impact of Neuromarketing on Consumer Privacy
– Critiques of Neuromarketing from an Ethical Perspective
– Emerging Trends in Ethical Neuromarketing Practices
– Future Directions for Legal and Ethical Considerations in Neuromarketing

Chapter Three: Research Methodology
– Research Design
– Data Collection Methods
– Sample Selection
– Data Analysis Techniques
– Ethical Considerations
– Validity and Reliability
– Limitations of the Study
– Research Timeline

Chapter Four: Discussion of Findings
– Overview of Findings
– Legal Implications of Neuromarketing
– Ethical Considerations in Consumer Neuroscience
– Consumer Perspectives on Neuromarketing
– Regulatory Challenges in Neuromarketing
– Recommendations for Ethical Neuromarketing Practices
– Implications for Marketers and Consumers
– Future Research Directions

Chapter Five: Conclusion and Summary
– Summary of Findings
– Contributions to the Field
– Practical Implications
– Recommendations for Future Research
– Conclusion

Thesis Overview:
The use of neuromarketing and consumer neuroscience has raised significant legal and ethical concerns in recent years. This thesis aims to critically examine the implications of using neuroscientific techniques to influence consumer behavior. The literature review will provide an overview of neuromarketing and consumer neuroscience, legal and ethical issues, regulatory frameworks, and consumer perceptions. The research methodology will outline the design, data collection, analysis techniques, ethical considerations, and limitations of the study. The discussion of findings will focus on legal implications, ethical considerations, consumer perspectives, regulatory challenges, and recommendations for ethical practices. The conclusion will summarize the findings, discuss contributions to the field, practical implications, recommendations for future research, and conclude the thesis on examining the legal and ethical considerations of neuromarketing and consumer neuroscience.

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