Examining the impact of facial recognition technology on targeted advertising – Complete Phd and Masters Thesis

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Introduction

In recent years, facial recognition technology has gained significant popularity and utility in various industries, including marketing and advertising. This technology has enabled advertisers to target specific audiences with personalized ads based on facial features and expressions. This thesis aims to examine the impact of facial recognition technology on targeted advertising, focusing on its effectiveness, ethical implications, and consumer perceptions.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Evolution of facial recognition technology
2.2 Applications of facial recognition in advertising
2.3 Effectiveness of facial recognition in targeted advertising
2.4 Ethical considerations
2.5 Consumer perceptions
2.6 Privacy concerns
2.7 Legal regulations
2.8 Challenges and limitations
2.9 Future trends
2.10 Summary of key findings

Chapter 3: Research Methodology
3.1 Research design
3.2 Data collection methods
3.3 Sampling techniques
3.4 Data analysis procedures
3.5 Research instruments
3.6 Ethical considerations
3.7 Research limitations
3.8 Reliability and validity
3.9 Research timeline

Chapter 4: Discussion of Findings
4.1 Overview of data analysis
4.2 Impact of facial recognition technology on targeted advertising
4.3 Ethical implications
4.4 Consumer attitudes and behaviors
4.5 Privacy concerns
4.6 Legal implications
4.7 Recommendations for advertisers
4.8 Implications for future research

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Conclusion
5.3 Implications for practice
5.4 Recommendations for future research
5.5 Conclusion statement

Thesis Overview: Examining the Impact of Facial Recognition Technology on Targeted Advertising

Facial recognition technology has revolutionized the way advertisers target consumers, offering unprecedented levels of personalization and customization. This thesis seeks to explore the impact of facial recognition technology on targeted advertising, analyzing its effectiveness, ethical considerations, and consumer perceptions. Through a comprehensive literature review, research methodology, and discussion of findings, this study aims to provide valuable insights for advertisers, policymakers, and researchers in the field of marketing and advertising.

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