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Introduction

In recent years, there has been an increasing emphasis on promoting mental health awareness and reducing the stigma surrounding mental health issues. Influencer marketing has emerged as a popular strategy for promoting various products and services, and it has the potential to be a powerful tool in promoting mental health awareness as well. This thesis aims to examine the effectiveness of influencer marketing in promoting mental health awareness and stigma reduction.

1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter Two: Literature Review
2.1 Overview of Mental Health Awareness and Stigma
2.2 Influencer Marketing in the Digital Age
2.3 Theoretical Frameworks for Influencer Marketing
2.4 Previous Studies on Influencer Marketing in Health Promotion
2.5 Ethical Considerations in Influencer Marketing
2.6 Effectiveness of Influencer Marketing in Promoting Behavioral Change
2.7 The Role of Social Media Platforms in Influencer Marketing
2.8 Measurement Metrics for Evaluating Influencer Marketing Campaigns
2.9 Challenges and Opportunities in Influencer Marketing for Mental Health
2.10 Summary of Literature Review

Chapter Three: Research Methodology
3.1 Research Design
3.2 Sampling Method
3.3 Data Collection Techniques
3.4 Data Analysis Strategies
3.5 Ethical Considerations
3.6 Pilot Study
3.7 Validity and Reliability
3.8 Limitations of the Study

Chapter Four: Discussion of Findings
4.1 Overview of the Study Participants
4.2 Analysis of Influencer Marketing Campaigns
4.3 Impact of Influencer Marketing on Mental Health Awareness
4.4 Perception of Stigma Reduction Efforts
4.5 Comparison with Traditional Marketing Strategies
4.6 Recommendations for Future Campaigns
4.7 Implications for Policy and Practice

Chapter Five: Conclusion and Summary
5.1 Summary of Key Findings
5.2 Contributions to Existing Literature
5.3 Practical Implications for Mental Health Promotion
5.4 Limitations of the Study and Suggestions for Future Research
5.5 Conclusion

Thesis Overview

The present thesis explores the effectiveness of influencer marketing in promoting mental health awareness and reducing stigma. The introduction provides a background to the study, highlighting the importance of mental health awareness and the potential of influencer marketing in addressing this issue. The literature review offers an overview of relevant literature on mental health, stigma, influencer marketing, and previous studies in health promotion. The research methodology section outlines the design, sampling methods, data collection techniques, and ethical considerations of the study. The discussion of findings chapter presents the analysis of influencer marketing campaigns, their impact on mental health awareness, and stigma reduction efforts. Finally, the conclusion summarizes the key findings, contributions to existing literature, practical implications, and suggestions for future research in the field. This thesis aims to provide insights into the role of influencer marketing in promoting mental health awareness and stigma reduction, and offer recommendations for future campaigns in this area.

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