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Introduction:

In today’s digital age, mobile applications have become an integral part of our daily lives. With the increasing popularity of smartphones, businesses are constantly looking for innovative ways to promote their products and services to a wider audience. Developing a mobile app for local business promotions is a strategic approach that can help businesses connect with their target customers in a more efficient manner.

This thesis aims to explore the significance of developing a mobile app for local business promotions and its impact on the overall success of small and medium-sized enterprises. By providing a platform for businesses to engage with their customers in real-time, mobile apps have the potential to drive sales, increase brand awareness, and foster customer loyalty.

Table of content:

1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter Two: Literature Review
2.1 Evolution of Mobile Applications
2.2 Importance of Mobile Apps for Business Promotions
2.3 Factors Influencing Mobile App Adoption
2.4 Success Stories of Mobile App Campaigns
2.5 Challenges Faced by Businesses in Developing Mobile Apps
2.6 Impact of Mobile Apps on Local Businesses
2.7 Mobile Marketing Strategies for Local Businesses
2.8 Consumer Behavior towards Mobile Apps
2.9 Mobile App Development Trends
2.10 Best Practices for Developing a Mobile App for Local Business Promotions

Chapter Three: Research Methodology
3.1 Research Design
3.2 Sampling Technique
3.3 Data Collection Methods
3.4 Data Analysis Techniques
3.5 Demographic Profile of Participants
3.6 Research Instrumentation
3.7 Reliability and Validity
3.8 Ethical Considerations

Chapter Four: Discussion of Findings
4.1 Analysis of Survey Results
4.2 Key Findings
4.3 Implications for Local Businesses
4.4 Recommendations for Future Research
4.5 Comparison with Existing Literature
4.6 Limitations of the Study
4.7 Managerial Implications
4.8 Practical Applications

Chapter Five: Conclusion and Summary
5.1 Summary of the Study
5.2 Conclusion
5.3 Contribution to Knowledge
5.4 Recommendations for Local Businesses
5.5 Future Research Directions

Thesis Overview:

The rise of mobile technology has transformed the way businesses interact with their customers. This thesis explores the development of a mobile app for local business promotions and its potential impact on small and medium-sized enterprises. By examining the literature on mobile app adoption, consumer behavior, and mobile marketing strategies, this study aims to provide valuable insights for businesses looking to leverage mobile apps for promotional purposes.

Through a comprehensive research methodology that includes survey data collection and analysis, this thesis seeks to identify the key factors that influence the success of mobile app campaigns for local businesses. By discussing the findings in depth and comparing them with existing literature, this study aims to highlight best practices and recommendations for businesses looking to develop a mobile app for their promotional activities.

In conclusion, this thesis offers a comprehensive overview of the benefits and challenges of developing a mobile app for local business promotions. By providing a structured analysis of the research findings and their implications, this study aims to contribute to the existing body of knowledge on mobile marketing and offer practical recommendations for businesses looking to enhance their promotional efforts through mobile technology.

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