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Introduction

Online advertising has become one of the most prominent forms of marketing in the digital age. With the rise of technology and social media, companies are increasingly turning to online platforms to promote their products and services. However, with the increase in online advertising comes the risk of potential fraud. This thesis aims to explore the strategies and methods used to detect potential fraud in online advertising.

1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter One: Introduction
– introduction to online advertising
– the rise of potential fraud in online advertising
– importance of detecting fraud in online advertising
– overview of the thesis structure

Chapter Two: Literature Review
– overview of online advertising
– types of online advertising fraud
– existing methods for detecting fraud in online advertising

Chapter Three: Research Methodology
– research design
– data collection methods
– data analysis techniques
– sample selection
– ethical considerations
– limitations of the study
– reliability and validity

Chapter Four: Discussion of Findings
– analysis of data collected
– comparison of different methods for detecting fraud
– implications of findings for the field of online advertising

Chapter Five: Conclusion and Summary
– summary of key findings
– conclusion on the effectiveness of current fraud detection methods
– recommendations for future research

Thesis Overview:

The digital age has revolutionized the way companies advertise their products and services. Online advertising has become a crucial component of marketing strategies, allowing businesses to reach a wider audience and target their campaigns more effectively. However, with the growth of online advertising comes the risk of potential fraud.

This thesis aims to investigate the strategies and methods used to detect potential fraud in online advertising. By conducting a thorough literature review and research methodology, the study will examine the types of online advertising fraud, existing detection methods, and the implications of fraudulent activities on the industry.

Through the analysis of findings, this thesis will provide insights into the effectiveness of current fraud detection methods and offer recommendations for future research in the field of online advertising. Overall, this study seeks to contribute to the ongoing efforts to combat fraud in online advertising and ensure the integrity of digital marketing practices.

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