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Introduction

The rise of e-commerce has revolutionized the way consumers shop and artisans sell their products. With the growing popularity of online marketplaces, local artisans have an opportunity to reach a wider audience and showcase their unique and handmade products. This thesis aims to explore the feasibility and benefits of creating an online marketplace specifically for local artisans.

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter 2: Literature Review
2.1 Overview of E-commerce and Online Marketplaces
2.2 Benefits of Online Marketplaces for Artisans
2.3 Challenges Faced by Local Artisans in Selling Online
2.4 Success Stories of Online Marketplaces for Artisans
2.5 Importance of Supporting Local Artisans
2.6 Strategies for Marketing and Promoting Local Artisans Online
2.7 Customer Preferences for Handmade and Unique Products
2.8 Technology and Tools for Creating an Online Marketplace
2.9 Legal and Ethical Considerations for Online Marketplaces
2.10 Comparison of Existing Online Marketplaces for Artisans

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Techniques
3.5 Ethical Considerations
3.6 Pilot Study
3.7 Survey Design
3.8 Interviews with Local Artisans
3.9 Focus Groups with Potential Customers

Chapter 4: Discussion of Findings
4.1 Demographic Profile of Local Artisans
4.2 Artisans’ Motivations for Selling Online
4.3 Customer Preferences and Purchasing Behavior
4.4 Challenges Faced by Local Artisans in Selling Online
4.5 Strategies for Promoting and Marketing Local Artisans Online
4.6 Technology and Tools Preferred by Local Artisans
4.7 Legal and Ethical Considerations for Online Marketplaces
4.8 Comparison of Existing Online Marketplaces
4.9 Recommendations for Creating an Online Marketplace for Local Artisans

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Implications for Practice
5.3 Recommendations for Future Research
5.4 Conclusion

Thesis Overview

The online marketplace for local artisans is a project that aims to explore the feasibility and benefits of creating a platform for local artisans to sell their handmade products online. This thesis will begin with an introduction that provides background information on the topic, outlines the problem statement, objectives, limitations, scope, significance, and structure of the thesis. The literature review will explore existing research on e-commerce, online marketplaces, benefits and challenges of selling online, success stories of artisanal online marketplaces, strategies for marketing and promoting local artisans, customer preferences for handmade products, technology and tools for creating online marketplaces, and legal and ethical considerations.

The research methodology chapter will outline the research design, data collection methods, sampling techniques, data analysis techniques, ethical considerations, pilot study, survey design, interviews with local artisans, and focus groups with potential customers. The discussion of findings chapter will present the demographic profile of local artisans, artisans’ motivations for selling online, customer preferences and purchasing behavior, challenges faced by local artisans, strategies for promoting and marketing local artisans, technology and tools preferred by artisans, legal and ethical considerations, and recommendations for creating an online marketplace for local artisans. Finally, the conclusion and summary chapter will summarize the findings, discuss implications for practice, provide recommendations for future research, and conclude the thesis.

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